In-Depth Analysis of the White House Website Redesign

The US government is a brand, and when the White House changes hands, people hope to see something new. It's not as simple as just changing the sign; people expect Obama to fulfill the promises made during his campaign, even though all of this will take time. However, people have already seen tremendous changes in the revamp of the White House website. This article dissects the new White House website and contrasts it with the one from the Bush era, where the changes between the two administrations are already evident in the design, content, and technology of the new site.