December 29th, according to foreign media reports, the emergence of the Internet is prompting advertisements to shift from traditional models to digital ones, where users can do everything they want with just one click of a mouse. The cost of Internet advertising is much lower than that of traditional media such as print, radio, and television. If the cost per thousand people seeing an ad on MySpace is $0.25, then the cost for Time Magazine might be $25. But does this prove that online advertising has a huge promotional effect?