The image above is a 1924 calendar poster from Yong Bao Water and Fire Insurance Company, the manager of Tianjin Yi Chang Foreign Trading Company, in open-page size. The main scene features a fashionable young woman standing gracefully by fields and canals, wearing a wide-sleeved jacket and student skirt, high heels on her feet, and holding a small handbag, with a pet dog squatting beside her. On both sides are the full-year calendars comparing Chinese and Western dates, marked as "Year 13 of the Republic of China, Year Jia Zi" and "Western Calendar 1924-1925". At the bottom, there's an announcement declaring the company's branches spread across coastal cities. The advertisement reads: "Respectfully, our company is registered by the Danish government, with a fully prepared capital of six million Danish kroner, undertaking insurance for houses, factories, machinery, properties, etc. Premiums are exceptionally economical, and claims are processed with unusual speed. Should you honor us with your patronage, our company will sincerely welcome you to express our gratitude." It also mentions "Yi Chang Foreign Trading Company, Eastern General Manager De He Fei Qi." At the very bottom, there's a small print marking "Printed by the New China Publishing Company, New Gate, Shanghai."
Original article link: http://finance.people.com.cn/insurance/h/2012/0203/c227929-77262760.html
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