The stability of external links for website optimization determines the website ranking. Website ranking depends on the stability of the external links in website SEO.
The stability of a website's external links determines its ranking. Will an unstable external link affect the website's ranking? The stability of external links is very important. If your website loses too many external links, it may decide whether your site gets penalized by search engines. When doing SEO optimization, professional SEOers consider how to avoid losing too many external links. Some SEO techniques and awareness you must possess include:
A. Stability of Friend Links
When your website grows steadily, the homepage generally has about 30-40 friend links. Your website’s friend link changes should be less than ten percent per month, and remember that friend links should always be relevant. For example, if you need a friend link for web development, don't choose one from a weight-loss site. What should you consider when finding friend links? Currently, for Baidu rankings, check: snapshots, external links, inclusions, and rankings.
B. Pay Attention to Quality and Distribution When Posting Links
Remember not to repeatedly post outdated content when creating external links. Even if it gets indexed, it will lose some during updates. Make sure to distribute these across different IP segments. When choosing content to post, you can search on Baidu; discard highly repetitive content and don’t post it. So, how do you create external links?
C. Do Not Recommend Using Mass Posting Software
When using mass posting software, the loss rate of external links is usually high. Losing too many external links in a short period could be seen as cheating by search engines. Moreover, places where such links are posted might be considered spam farms. Even if there is no loss, such external links have little value. Too many external links from link farms will make your website lose the trust and weight of search engines.
D. Do Not Recommend Buying External Links
We do not recommend buying external links unless you plan to keep buying them indefinitely. Purchased external links can carry significant weight, but once they are removed, your site will almost certainly be penalized. Regular SEO practices also discourage buying external links. For a professional SEOer, purchasing external links is a denial of their own SEO skills. An export website construction company has never bought a single link because Liao SEO believes his technique can already achieve good Baidu optimization rankings!
Relatively speaking, maintaining the stability of internal links is much easier. However, you still need to pay attention to the following issues:
a. Do not create anchor text backlinks for current page content, as this will not transfer weight.
b. Definitely add anchor text links to related pages. This is very important! The higher the relevance of the page content, the higher the quality of the transferred link, which strengthens the keyword ranking optimization effect for that page.
c. Use the robots.txt file to block pages like "Contact Us" or "Disclaimer" from being crawled, or you can use the nofollow tag to limit transferring weight to them.
d. If necessary, you can insert images and remember to optimize them. Such structures will also enhance your internal optimization.
By focusing on these two major areas, the overall weight of your website will rise quickly. You may have seen similar methods before, but most people do not fully understand or implement them correctly. Whether you are willing to spend time and effort on SEO link optimization determines whether search engines will grant you weight.
