Nowadays, there are many soft article writers and the quality of soft articles varies greatly. According to my experience, I divide the quality of soft articles into five levels.
The first level: garbage articles. The characteristics are that from beginning to end, they boast about the enterprise like Wang Po selling melons, such as how high the product technology is, how strong the function is, etc.; the title lacks creativity, and the address, contact person, and telephone are obviously marked at the end of the article; some even drag a string of hyperlinks or dead URLs, as if they are afraid that others cannot get in touch. Most readers will leave immediately after looking at the title of these soft articles! The garbage posts commonly seen on the Internet belong to this category. Those who currently post such so-called soft articles are basically small enterprises and individuals. The reason is that they are eager for quick success and do not understand the way of soft article marketing. In my eyes, these "soft articles" are pure garbage, and I would definitely not write them no matter how much money is offered! Afraid of losing face!
The second level: ordinary articles. They can explain things clearly, but the writing is tedious, without any conception or skill, and you need to take an stimulant to finish reading it with interest. These articles are mostly written by "professional" writers or "Masters, PhDs" who have poor writing skills but consider writing as an easy way to make money. Many people think that making money by writing is easy, but where do they know how much effort goes into a good article! Moreover, if one does not have inspiration, foundation, skill, and knowledge accumulation, no matter how much effort is put in, it is still impossible to write a good article! There are often people coming to consult me whether they need a writer. At first, I would give them a topic to try out, but now I directly let them go and see my collection of soft articles, and only talk when they estimate that they can write something similar. As a result, nine and a half out of ten people never speak again. Most soft article writers stagnate at this level due to insufficient text foundation or poor inspiration.
The third level: quality articles. The articles are fluent in writing, vivid in language, and report on enterprises, brands, or products from the perspective of the media for "objective" promotion, establishing a positive image. Its characteristic is that the title must include keywords (enterprise name, brand name, or product name). Currently, what large companies need to maintain the image of their enterprises, brands, and products are such soft articles. Because I have professional journalism experience, writing this kind of article is relatively easy for me. I have created such soft articles for nearly two hundred enterprises, including Vipshop, Jiaogu Su Embroidery, 1号店, etc., and relevant articles are all included in my "Soft Article Collection" and "Case Display". Once, I wrote an article for a company that won the second prize in a national competition, and the boss was so happy that he gave double the remuneration! It made me feel extremely happy! You should know that the boss is the legendary beautiful boss!
The fourth level: premium articles. These soft articles don't look like soft articles at all, but rather objective and authoritative articles written by media journalists or experts and scholars. The articles are creatively conceived, rich in knowledge, and interesting, making them enjoyable to read. And unknowingly, the reader remembers the promotional subject. In terms of professionalism and authority, they are convincing enough to be mistaken for works by professional journalists and experts, and even surpass them. For example, "In 2012, 'Professional Groups' Will Gather, Ju Xian Liang Pin Indicates New Trends in Group Buying Development," "Embroidery Heat Remains Unabated, Why Does Suzhou Embroidery Dominate," "Different Styles of 'Korean Wave' and 'Han Style,' Only Due to National Character Differences." After the publication of such articles, they often attract attention from numerous media outlets and are widely reprinted, multiplying the promotional effect.
The fifth level: hype articles. Custom-made soft articles according to client needs, such as GPS navigation devices. These articles have special requirements, and the selection of materials and conception are unconventional. I have created a considerable number of them, but most involve topics that are not convenient to display. Here, I can only mention two examples: "Big S Smart, Sun Li率True, Fan Fan Simple, Looking at Celebrity Personalities from Weddings" and "Lin Xinru Fighting Acne, Liu Jiaying Drawing Skin, Revealing How Female Stars Change Faces." Please stop asking if I really wrote the first one! Too many people have asked! In fact, this is a soft article written for a merchant's three-dimensional wedding car license plate stickers. It was originally supposed to be published with a link, but unexpectedly, the editor saw the manuscript and directly published it first! I have no control over it. Doubtful friends can search for the phrase "three-dimensional wedding car license plate stickers" within the article.