In the strong background of the financial crisis radiating to the Internet industry, life service websites have shown a reverse increase. According to reports, Yahoo Koubei, China's largest life service platform, ranked 328th globally on Alexa in early May, and its Chinese ranking entered the top 50. This ranking created a historical high for similar websites in our country. The reason for the surge in traffic on life service platforms is that these websites meet user needs, especially adapting to the trend of more consumers becoming more sensitive to product prices in the current economic environment. Based on this, life service websites are becoming a battleground for all kinds of network enterprises, with or without strength, who are eager to take action. In a short time, life service websites have sprung up like mushrooms after rain, with data showing that there are over 3,000 websites involving life services in our country. However, those that can rank among the top domestic websites, like Yahoo Koubei, are rare. The main reason is that life service websites lack new thinking and actions to respond to new situations and demands.
After integration, Yahoo Koubei remains the leader in domestic life service e-commerce platforms but has always been quite low-key, with few major moves. It has been noted recently that the website finally made a big move: Yahoo Koubei announced the launch of a new operating platform - the Phoenix Platform. This platform, in terms of publishing and presenting life service information, not only greatly reduces the settings of information categories and attributes, reflecting the characteristics of various industries, but also adds functions for merchants and consumers to participate in building and setting information categories and attributes autonomously. The establishment of this platform will not only enable itself but also drive the entire life service website to achieve the ideal of rebirth and take-off, greatly activating the potential of life service websites to initiate the next wave of Internet application trends.
The biggest inspiration and reference that the new Phoenix Platform launched by Yahoo Koubei brings to other life service websites should be effectively breaking free from the constraints of existing models and successfully achieving "two major changes."
On one hand, it is a change from standardization to personalization. The demand of netizens for life service information is self-evident, but this demand has dynamic changing characteristics, generally shifting from popularization to niche markets. Unfortunately, domestic mass production service platforms' information release and presentation modes lack specificity, resulting in the information published by these merchants being basically the same, lacking individuality and failing to reflect their respective business features and industry characteristics. The new platform of Yahoo Koubei breaks away from this monotony, setting personalized publishing and presentation templates for each industry according to their industry characteristics, thereby showcasing the characteristics of each industry's merchants and products. Currently, Yahoo Koubei's information categories have reached 16 major categories, including housekeeping, renting, second-hand housing, new housing, catering, leisure and entertainment, tourism, discounts and promotions, etc., which are closely related to the lives of ordinary people. These major categories are further divided into 373 dynamically changing subcategories, such as tourism being subdivided into domestic tours, nearby tours, overseas tours, independent travel, and nearly ten smaller categories such as hotel reservations, air tickets, and visas. Each small subcategory corresponds to a细分 industry in life services. This model undoubtedly helps merchants with precise marketing and effectively meets consumer needs.
On the other hand, it is a change from closed to open. One of the key features of the network is interactivity and participation. However, some life service websites seem to have forgotten this point, relatively controlling the autonomy of construction, leaving merchants and consumers in a passive situation. Yahoo Koubei understands the drawbacks of this approach and emphasizes merchant and consumer interaction in its new platform, making it the first domestic life service platform where merchants and consumers participate in co-construction with an open characteristic. On the Phoenix Platform, merchants and consumers are no longer excluded from website construction; they are no longer just publishers and searchers. They can propose the addition and adjustment of categories and service attributes based on their own operational characteristics and special needs at any time, and the website can implement these changes within 24 hours, closely following market changes.
The "two major changes" realized by Yahoo Koubei's Phoenix Platform are innovative measures under the new situation for life service platforms to break through development bottlenecks, enabling a win-win situation for websites, merchants, and consumers, and leading life service websites from prosperity to even greater prosperity!
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