Stars Gather to Relive the Sweet Life: IWC Schaffhausen Photography Art Exhibition

by longtime9t on 2012-03-05 14:43:24

A Constellation of Stars Revisiting the Sweet Life: IWC Schaffhausen and Peter Lindbergh's "Night in Portofino" Photography Exhibition

April 28, 2011, Los Angeles – A constellation of stars gathered in Los Angeles to celebrate Swiss watchmaker IWC Schaffhausen and renowned photographer Peter Lindbergh’s “Night in Portofino” photography exhibition. This dazzling exhibition brought together the legendary photographer, Switzerland's top watch brand, and a host of talented friends of the brand for an unprecedented evening. During this extraordinary night, guests raised their glasses to savor a collection of masterful photographs that captured the essence of the "sweet life" in an instant, authentically recreating the elegance of Portofino in the 1960s.

Among the luminaries attending IWC Schaffhausen and Peter Lindbergh's "Night in Portofino" were Eric Dane, Patrick Dempsey, Rebecca Gayheart, Michael Muller, Sylvester Stallone, Rachel Zoe, Joe Manganiello, Mia Maestro, Maggie Grace, Justin Chambers, Alexander Skarsgard, Isabel Lucas, Shiva Rose, Goreski, Carla Gugino, Julian McMahon, Emmanuelle Chriqui, Dermot Mulroney, Rob Lowe, Daniel Henney, and Zhou Xun.

Peter Lindbergh's Portofino

In May 2010, one of today's most celebrated photographers, Peter Lindbergh, portrayed IWC Schaffhausen brand ambassadors against the nostalgic backdrop of Hollywood films from the 50s and 60s. Whether it was Cate Blanchett enjoying ice cream with Kevin Spacey without a care, Elle Macpherson and Eric Dane riding vintage motorcycles, or Luis Figo and Matthew Fox setting sail on a shiny motorboat, the images on film clearly reflected a glamorous lineup of "stars," allowing those present to empathize with the wonderful times they experienced there. The "Peter Lindbergh's Portofino" exhibition features a series of unforgettable black-and-white photographs, accompanied by a gala dinner celebrating its successful premiere at the Los Angeles Art Space. The exhibition is now planned to tour worldwide, visiting other major cities in the Middle East, Asia, and Europe.

Portofino Meets Los Angeles

This artistic event hosted by IWC Schaffhausen in Los Angeles recreated the seaside town of Portofino across the ocean. With "behind the scenes" as the core element, the historical and cultural depth of the Los Angeles Art Space made it the ideal setting. As guests entered the exhibition area, they were greeted by an art corridor composed of nearly 50 stunning photographic masterpieces. They could also enjoy a special video feature on premium seats, documenting the vibrant and exciting moments from the shooting site. As guests moved deeper into the gallery, the party atmosphere became palpable: everyone felt as if they were immersed in the twilight beauty of Portofino harbor. The hall was filled with the aroma of Italian cuisine, and guests indulged in authentic street art, happily donning trendy 60s fashion for photos—there was even a fiercely competitive game on the lawn bowling field!

For more information about the "Peter Lindbergh's Portofino" photography exhibition, please visit the following website:

About IWC Schaffhausen

IWC Schaffhausen is renowned worldwide for its exquisite craftsmanship and ingenious design. Since 1868, it has been producing watches and timepieces of lasting value. Today, IWC Schaffhausen enjoys a prestigious reputation globally for its inventions, innovative solutions, and precise technology. As one of the world's leading luxury watch brands, IWC Schaffhausen has become a technical benchmark in the field of complex and sophisticated high-end timepieces, blending unparalleled accuracy with innovative design. As a top-tier watch manufacturer, IWC Schaffhausen remains committed to the pursuit of enduring value, faithfully practicing its commitment to environmental protection and sustainable development. In the summer of 2007, IWC Schaffhausen was honored as a low-carbon enterprise thanks to its continuously updated techniques, advanced manufacturing technologies, and active use of alternative energy sources, which have successfully reduced its carbon emissions by 90%.

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