Nowadays, with the rapid advancement of computer technology, using computers to create animations can be considered a trend. An increasing number of companies are choosing animations for promoting their businesses and products. Compared to traditional methods such as newspapers, magazines, and promotional flyers, the advantage of computer-animated promotions lies in their greater ease of acceptance by users, due to their directness and simplicity. The region that performs best nationwide in this aspect is the Yangtze River Delta. In particular, due to the larger number of foreign-invested enterprises and tech companies in Shanghai, this type of promotional method has the highest penetration rate and is most readily accepted by users. Indeed, the industrial product animation production industry in Shanghai has taken the lead nationwide, significantly surpassing inland areas in terms of market environment and talent reserves.
Industrial product animations are more suitable for use by industrial enterprises in demonstrating related products. Since many industrial products consist of mechanical parts, industrial product animations can effectively provide viewers with an intuitive understanding during demonstrations. This helps leave a deep impression on clients before the product is even manufactured and can assist in guiding clients towards making final purchasing decisions.
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