An antique wooden tea table, a few antique wooden chairs and stools, several cups of white tea, a few quotations for Anji white tea, and a few tea connoisseurs...
Yesterday afternoon, in the ancient-style pavilion at the center of Fenghe Tea Factory, located in the heart of the 10,000-mu tea garden in Guishan, Lai Jianhong, President of the County White Tea Association, was personally holding samples of Anji white tea, teaching the newly recruited store managers and marketing personnel of Fenghe White Tea how to distinguish between Anji white tea and white tea from other regions, as well as the grading standards for Anji white tea.
"Anji white tea, nurtured by Anji's unique microclimate, is different from white tea grown elsewhere. It has strict standards for planting, picking, and processing," Lai Jianhong said. "We can identify its grade and origin through observing its color, smelling its aroma, appreciating its uniqueness, and tasting it." He added that for tea professionals who are engaged in white tea cultivation, processing, and sales year-round, it is easy to distinguish. However, newly joined store owners must undergo training to be able to differentiate them.
After a detailed Q&A session, Lai Jianhong and the owner of Fenghe White Tea took this group of 'newcomers' to the tea plantation on the back mountain for practical learning, familiarizing themselves with the growth process and picking standards of Anji white tea. It was reported that to expand marketing channels, Fenghe hired full-time marketing personnel this year to be dispatched across the country and opened new direct-sale stores in Mudu, Jiangsu, and Puyuan Avenue in Anji.
The person in charge of the tea enterprise introduced that for Anji white tea to go beyond the Yangtze River Delta region, Fenghe chose a marketing model combining direct sales, franchising, and branding, either relying on the distribution channels of century-old shops or promoting mother-and-child brands. So far, Fenghe White Tea has nearly 30 franchise and direct-sale stores nationwide.
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