If you ask where the difference lies between small and medium-sized website administrators and some mature IT professionals, I think it still comes down to these four words: "user experience." Administrators would surely be不服气 (unconvinced), as they would say that the big four portals have so many advertisements, including pop-up ads, while our websites don't have as many ads. So why do we say their user experience is better? Indeed, many small websites have good ads, and some indeed provide a decent experience, but most cannot achieve this.
Although there aren’t necessarily too many ads, Ningbo marketing-oriented website design emphasizes that the value of website content, the planning of website sections, and other overused terms—do you really understand them? Have you acted accordingly? As far as I know, most administrators do not fully grasp these concepts. (What is user experience?)
1: My content is pseudo-original. Isn't it high-quality?
Sometimes when chatting with some website administrators about the issue of website content, they rarely start from the essence of the content itself but often look at problems from an SEO perspective. I asked him, is your content high-quality? He replied, yes, it's very high-quality. Every article I've pseudo-originally written has replaced "的" with "de", rephrased the titles of the news articles I've reposted, and even rearranged the sentences randomly. Such conversations are not uncommon. The difference in thinking is what separates administrators from many mature IT professionals, and on this point, there is no consensus with users either. Many administrators would argue back, saying that since I do SEO, the content of the website only has value if it is seen. If users can't see it, how useful is good content? In fact, marketing serves the content; we don't market just for the sake of marketing.
2: Why do I update so much content every day, create so many external links, yet still have little traffic?
This is a relatively typical way station administrators operate. They don't care about the users of the website but only focus on SEO tutorials, learning that a website needs to update content daily and add external links daily to gain traffic from search engines. Thus, these two tasks become the required courses for administrators. They find a bunch of articles through search engines, then transfer them to their own websites, perhaps even pseudo-originate them. Sometimes, they might skip manual work altogether, using a crawler to solve the problem, which is very OK because the software will automatically pseudo-originate the content! Every day, they are busy on forums and blogs, with one purpose: to create a large number of external links. What's the point of working yourself to death like this without realizing that the highest level of SEO is not SEO? The essence of marketing is exactly this: if you could sell your product but had to destroy it all with a hammer to make people know about it, would you do it? You probably wouldn't, knowing clearly that even if users came, they wouldn't buy.
3: Who are the administrators? Some are pseudo-administrators!
Don't assume that having a website makes you an administrator. Websites come in many forms. For example, Taobao and Sina are not the same thing. Websites can take many forms, and in the administrator community, several people can collaborate to operate a site, one person can independently operate a site, or even one person can manage hundreds or thousands of sites. Therefore, the nature of different sites varies greatly. A site operated by several people compared to those managed by one person who operates hundreds or thousands of sites is incomparable. We don't call the latter administrators; they are marketers. Websites are just their marketing tools, and they use them to obtain traffic from search engines, quickly converting it into advertising fees. They don't care about the user experience of the website. This also causes many administrators to feel lost, wondering why their hard work results in pitifully low traffic, while others with no substantial content, or even garbage content, get tens of thousands of IPs daily.
4: Administrators are not all-round talents
In the past, administrators were once labeled as "all-round talents," and many administrators were in a state of being praised. In reality, most administrators are not all-round talents. Talking about editorial skills, most are just reposting, and many administrators don't even know what they're reposting. Regarding programming skills, most people can't do it, and even those with higher technical skills can only modify source code. As for marketing skills, this is already something that some administrators can barely handle, but many administrators' marketing skills are lacking—they only know how to attract traffic but don't know how to retain it. This is what we mean when we say that administrators don't understand "user experience." Administrators are not synonymous with all-round talents, and truly all-round talented administrators are few and far between. More are specialized talents (which is already pretty good), and most are in the talent-less stage. Therefore, administrators should focus more energy on areas they are interested in and proficient in, leveraging their strengths and avoiding their weaknesses. This is something entrepreneurs should recognize, or they should find other partners to form a team and play to each other's strengths to grow bigger and stronger.
Therefore, if the administrator group wants to continue moving forward in the long term, they must recognize "user experience," which is also a way to retain traffic. Transitioning from simple SEO to "UE0 + SEO" focuses on long-term sustainable development.
Jiewang Technology Network Marketing Recommendation