For the rapidly expanding demand for Hermes Kelly and Birkin bags in the American and Japanese markets, Hermes, a luxury brand with a 174-year history, announced that its net turnover had increased by fifty percent, reaching 291 million Euros. The Hermes Kelly Bag is one of the classic Hermes bags with a legendary history. Its original shape was inspired by the Haut A Courroies design from 1892. On the cover page of Life magazine in 1956, Grace Kelly, the Queen of Morocco, held a large crocodile leather bag, partially concealing her pregnant body, showcasing sparkle and elegant beauty. This unforgettable photo made the Kelly bag more widely popular, and Grace Kelly along with the bags named after her became increasingly famous till now, becoming one of the classic symbols of that era.
On the other hand, Birkin bags were named after Jane Birkin. The former manager of Hermes, Jean-Louis Dumas, met Jane Birkin on a flight to Paris. Jane complained that the contents of the Kelly bag were too small to hold enough things. Then, Dumas designed a larger and deeper bag for her, named Hermes Lindy Sale. The famous Hermes Birkin bags came from the name of the renowned French singer Jane Birkin. The Birkin bag, which was introduced to the public in 1986, was inspired by a special encounter between the fifth CEO of Hermes—Jean-Louis Dumas—and the famous French star Jane Birkin during a journey. Since the 1980s, Hermes Birkin and Birkin Bags have become globally popular. However, due to their handmade nature, people have to wait over half a year for one bag. Hermes declared that they have hired more than 400 new staff to meet the needs of the world market and are planning to open 10 more stores for consumers.