Intel Enters the Portable Market, ARM Architecture Vendors Face Uncertain Future

by fkfykpllj on 2012-03-01 13:49:18

[360 Online Customer Service System News] After the news that Windows 8 might support ARM processors was released, Intel felt a sense of urgency. Therefore, it has been secretly studying countermeasures. Recently, Intel announced that it plans to make a significant move by introducing its Atom series processors into the smartphone and tablet markets. The main product, Atom Z670, will be the key player in directly competing with the ARM camp. It is reported that if the plan is implemented, although limited by power consumption and other reasons, the Z670 may not completely suppress the ARM camp at the time of its launch. However, Intel will not be alone. Android 3.0 is likely to fully support the Intel Oak Trail platform, whose core consists of the Atom Z670 processor and SM35 chipset. This means that Intel will receive strong software support as it enters the portable device market. In addition, Intel plans to fully support Android 4.0, also known as Ice Cream Sandwich, in the first quarter of 2012. This will give Intel ample time to improve the shortcomings of Atom. Ice Cream Sandwich will also accelerate the expansion of the Android system faster, beyond smartphones and tablets, potentially expanding to desktop platforms when conditions are ripe. Meanwhile, Intel will fully support this system while tightly holding onto MeeGo, Windows 7, and Windows 8 systems. In other words, Intel's strategy will be all-encompassing. If we only consider market strategies and technical R&D capabilities, although ARM might venture into some areas of X86 in the near future, it is unlikely to pose a significant threat to Intel or AMD in the foreseeable future. However, from the current situation, if Intel successfully enters the portable mobile device market through Android, then manufacturers using the ARM architecture will have to face Intel's threat directly. First, the main weakness of the X86 architecture currently is power consumption, but Intel is evidently working hard to improve this and has achieved considerable success. Although it still cannot fully compare with ARM architecture products, as long as Intel can achieve an acceptable balance between performance and power consumption, downstream tablet and smartphone manufacturers will not reject Intel's products. Second, besides its strong market penetration capabilities, Intel's production capacity advantage should not be overlooked. While many ARM architecture chips still require outsourcing today, Intel can leverage its production capacity advantage to optimize product prices. This will help it capture the market. On the other hand, even if the ARM camp really expands its products to the desktop or notebook platforms, initially, it will only be able to develop in limited fields such as ultrabooks or netbooks. It cannot comprehensively compete with Intel across all lines, plus the brand recognition of over twenty years, whether ARM architecture products can successfully establish themselves remains questionable. 360 Customer Service is a platform that provides online services for businesses, offering assistance in various business applications on the internet and enhancing your enterprise competitiveness overall.