Columns related to the medical industry need to be selected, which has two benefits. First, content posted in relevant columns can avoid deletion by administrators; Capital Operation Training Class. Second, it is also relatively friendly to search engines. This is very important. Some friends think that as long as the information is published according to the request, it can be managed. Thinking this way is wrong. Why? Think about how we can improve our information ranking. The author believes that the most important point is where you go to publish the information. We can record data over a long period of time and then analyze which websites are quickly indexed and have good rankings, all of which can be intuitively reflected through data analysis tables; Peking University Capital Operation President Training Class.
The choice of content should be relevant to the title, preferably original, or at least somewhat original. Reiterate the article title in the beginning part of the content to increase keyword density, and leave hospital-related information at the end of the content.
Hospital promotion techniques for classified information are shared here. Later, the author will launch a series of articles titled "Hospital Promotion Techniques." Please pay attention to my blog. Hospital online marketing QQ group 146103152 focuses on hospital online marketing. Friends in the medical industry are welcome to join and exchange learning experiences.
According to Baidu's indexing habits, select some relatively hot cities, such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., which helps shorten the inclusion time.
Reminder: The author suggests that each operating computer should ideally have independent dial-up capability, which can greatly improve the success rate of information posting.
Based on data analysis and patient search behavior habits, high-conversion keywords with a certain search volume need to be organized and incorporated into the titles, forming a sentence with long-tail keywords as the main promotion object, placing keywords as close to the front as possible. Keyword format: city name + keyword, for example: Where is the best men's hospital in Beijing?
Four, Title Writing
Classified information websites collected by the author
Each classified information website should register at least 2 sets of accounts, each set with 10 accounts, and then alternate using the accounts to post content. This can largely prevent site administrators from deleting posts, thus improving the success rate.
This article was first published on Wangyang SEM Blog: please retain the link when re-posting.
In the medical industry, everyone knows the competition is fierce. Moreover, this year, the state has rectified private hospital media advertisements, obstructing many previous promotional methods. Attentive friends may notice that recruitment information in many medical exchange groups is overwhelming. This is because most hospitals have invested funds and manpower into the network department to strengthen online promotion efforts. Saying these things is to inform readers that the medical industry will increasingly value online promotion, but also to remind everyone that we will face more intense competition. Therefore, the author plans to write a series of articles titled "Hospital Promotion Techniques" to share and exchange with everyone. Alright, let's proceed to the main topic. Today, I will share classified information promotion skills with everyone.
Six, Information Content
Choosing high-weight, fast-indexed websites already constitutes the first step of success. Here, the reader shares some classified information websites they have collected themselves. Classification information registration form used by the author.
One, Website Selection
Three, City Selection
Two, Account Registration
Five, Column Selection
Seven, Data Analysis
It is believed that classified information is increasingly favored by Baidu, and everyone has felt this. So, how can your published classified information get good rankings? Is it quantity, quality, or other factors? The author believes that publishing classified information is simple, but often requires attention to many details. These details will determine your ranking on Baidu. Below, Wangyang analyzes these points based on his own promotion experience.
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Written at the end: Tsinghua University Finance Class, Six basic methods of online promotion, Tsinghua University Investment and Financing Training Course, Chengliang: A flowchart of online marketing processes, Peking University Sinology Class, A brief analysis of how websites use music props in Baidu Tieba, Fengnan: A brief analysis of the current status of studio online marketing (Part II).