It is necessary to select the columns related to the medical industry, which has two benefits. First, the content can be published in the relevant column to avoid being deleted by the administrator. Second, it is also more friendly to search engines.
This is very important. Some friends think that as long as the information is published according to the request, it can be managed. This way of thinking is wrong. Why do I say so? Think about how we can improve our information ranking. In my opinion, the most important point is where you go to publish the information. We can record data for a long time and then analyze which websites are fast in inclusion and good in ranking, all of which can be intuitively reflected through data analysis tables.
You should choose content related to the title, preferably original content. At least, it should be slightly modified. Repeat the article title at the beginning of the content to increase keyword density, and leave hospital-related information at the end of the content.
The sharing of hospital promotion techniques in classified information ends here. Later, I will launch a series of articles on "Hospital Promotion Techniques". Please pay attention to my blog. The QQ group for hospital online marketing is 146103152, focusing on hospital online marketing. Friends in the medical industry are welcome to join and exchange learning.
According to Baidu's inclusion habits, choose some relatively hot cities, such as: Beijing, Shanghai, Guangzhou, Shenzhen, etc., which helps shorten the inclusion time.
Reminder: I suggest that each operation computer should have an independent dial-up connection, which can greatly improve the success rate of information publishing.
Based on data analysis and patient search behavior habits, sort out the relevant keywords with certain search volume and high conversion rate at that time, and incorporate them into the title to form a sentence. Take long-tail words as the main promotion object, and try to place the keywords at the front. Keyword format: city name + keyword, for example: Where is the best urology hospital in Beijing?
Fourth, Title Writing
Classified information websites collected by the author
At least 2 sets of accounts should be registered for each classified information website, each set with 10 accounts, and then alternate use of accounts to post content. This can largely prevent the website administrator from deleting posts, thus improving the success rate.
The first address of this article is Wang Yang SEM Blog: please keep the link when reprinting.
Everyone in the medical industry knows that competition is very fierce. Moreover, this year, the state has reorganized the media advertising of private hospitals, and many previous publicity methods have been obstructed. Careful friends will notice that there are a lot of recruitment information in many medical exchange groups. This is because most hospitals have invested funds and manpower into the network department to increase the intensity of online promotion. I say these things to tell readers that the medical industry will pay more and more attention to online promotion, but at the same time, I remind all readers that we will face more fierce competition. Therefore, I am preparing to write a series of articles on "Hospital Promotion Techniques" to share and exchange with everyone. Well, let's move on to the main topic. Today, I will share the skills of classified information promotion with you.
Six, Information Content
Choosing some high-weight websites with fast inclusion has already succeeded in the first step. Here, readers share some classified information websites they have collected.
One, Website Selection
Three, City Selection
Two, Account Registration
Five, Column Selection
Seven, Data Analysis
Classified information is increasingly favored by Baidu. I believe everyone has felt this, so it is also one of the main promotion methods for hospitals. So how can you make your published classified information stand out and get a good ranking? Is it quantity, quality or other factors? I think that publishing classified information is simple, but often requires attention to many details. These details will determine your ranking on Baidu. Below, Wang Yang will analyze them one by one based on his promotion experience.
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