Capital Operation Training Class Wang Yang: Hospital Promotion Skills Classification Information

by beidape1517 on 2012-02-29 14:21:38

You need to select sections related to the medical industry. There are two benefits: first, content published in relevant sections avoids deletion by moderators; second, it is also more friendly to search engines. This is very important. Some people think that as long as they publish the information according to the request, it's enough. However, this way of thinking is wrong. Why? Think about how to improve our information ranking. The author believes that the most important point is which website you choose to post on. We can record data over a long period and then analyze which websites have fast inclusion and good rankings, all of which can be intuitively reflected through data analysis tables.

Choose content that is related to the title, preferably original, or at least semi-original. Repeat the article title at the beginning of the content to increase keyword density, and leave hospital-related information at the end of the content.

Hospital promotion techniques for classified information are shared up to here. Later, the author will launch a series of articles titled "Hospital Promotion Techniques." Please pay attention to my blog. Hospital online marketing QQ group 146103152, focusing on hospital online marketing. Friends in the medical industry are welcome to join and exchange learning.

According to Baidu's inclusion habits, choose some relatively hot cities, such as Beijing, Shanghai, Guangzhou, Shenzhen, etc. This helps shorten the inclusion time.

Reminder: The author suggests that each operation computer should have independent dial-up capability, which can greatly improve the success rate of information publication.

Based on data analysis and patient search behavior habits, sort out relevant high-conversion keywords with certain search volumes at the time, integrate them into the title to form a sentence, and take long-tail keywords as the main promotion target. Keywords should be placed as far forward as possible. Keyword format: city name + keyword. For example: Where is the best men's hospital in Beijing?

Fourth, Title Writing

Classified information websites collected by the author

Register at least 2 sets of accounts on each classified information website, with 10 accounts per set, and then rotate the use of accounts to post content. This can significantly reduce the likelihood of deletion by website administrators, thereby improving the success rate.

This article was first published on Wang Yang SEM Blog. Please retain the link when reprinting.

The medical industry, everyone knows, is highly competitive. With the national regulation of private hospital media advertising this year, many previous promotional methods have been hindered. Attentive friends may notice that job advertisements flood many medical exchange groups because most hospitals have increased their investment in network departments to enhance online promotion efforts. Saying these is to inform readers that the medical industry will increasingly value online promotion. At the same time, it warns readers that we will face even fiercer competition. Therefore, the author plans to write a series of articles titled "Hospital Promotion Techniques" to share and exchange with everyone. Now, let's get to the main topic, today I will share classified information promotion skills with you.

Sixth, Information Content

Choosing high-weight, fast-inclusion websites has already achieved the first step of success. Here, readers share some classified information websites that they have collected.

First, Website Selection

Third, City Selection

Second, Account Registration

Fifth, Section Selection

Seventh, Data Analysis

Classified information is increasingly favored by Baidu. This belief is universally felt, so it is one of the key promotion methods for hospitals. So, how can you make your published classified information stand out and achieve good rankings? Is it quantity, quality, or other factors? The author believes that publishing classified information is simple, but often requires attention to many details. These details will determine your ranking on Baidu. Below, Wang Yang analyzes these points based on his promotion experience.