To jointly explore the development of China’s home improvement industry. I was a reporter Yan constant of the Soufun Home Network. For this discussion, I focus on online search for the furniture industry and found that the furniture industry is very miscellaneous, bluntly said there was a little confusing, how to make our industry more healthy development, we must re- positioning and re-integration in order to get a new development. First, Zhang Secretary-General invited us to introduce the Chinese furniture industry.
[Zhang Xiaoxia: The furniture industry range is very wide, home accessories and its positioning is based on market demand, the new industry classification for each cross-category inter-material, before the various categories of existing a long time, before the mass consumption of many companies are export, I think the home accessories industry, it is not a new industry, but according to the division and induction of the existing industry, and this is my idea.]
[Soufun Home Network: I know that the simple teacher you are at the frontline fighting, this industry has its own deeper understanding of how to define this industry?]
[Jane Min: I contacted the soft loading design has been 14 years on this basis, there is a transition in soft fitted the definition of the transformation process is improved a great step, now that it has come very characteristics, space for software and hardware installed, but also the classification, such as small space soft fitted with systemic configuration, has come to trade space, villas, etc. to do the design according to the positioning, the relatively large gap is an equilibrium point, and this need in the market above work, or need time.]
[Soufun Home Network: Chapter I General, you are a manufacturer, our online list of many products, very beautiful, but you have talked about our stuff is very complex, the customer can not good choice, how you lead consumers to your online store to buy products?]
[Versace cosmetics [Zhang Bing Li: This topic well, from the brand was founded more than 10 years and we thought the one hand, our manufacturers and production brands lead the market, while consumers in conscious awareness in this regard. Previously more about just happen to have a few brands can so that people recognized, as domestic manufacturers, brands or more is to guide the consumer’s lifestyle, which is the most important. The host said earlier that the consumers do not know which products to choose. Depending on the season while we have different styles, and we combined the different styles of products, such as the product of the summer, a color, Justin Bieber beats solo, we will reflect the furnishings in the living room, bathroom, kitchen which is even reflected in the other supporting which, we know that these combined to enhance the family taste them, but consumers can only see the surface of the product, do not see it the spirit of the formation of a style, this period may still need a time to develop.]
[Soufun Home Network 【】: Miss Luo, prior to the meeting you mentioned that you often visit this store, do not know that you are around town as a rigid demand, or non-rigid demand point of view of mortar it?]
[Luo Jiatong: Are we in the process of contact with customers, customer demand for soft fitted is also growing, so we will take them to do the soft mounted procurement service. So I visited the home store has two purposes, because it is an emerging concept, we do this thing when first learning this attitude, we want access to these products. Another is through to see more, learn more, raising standards in our services for customers to do, so there is purpose in it. You all just talked about awareness and definition of this industry, we are in contact with the industry, unlike the simple teacher for decades, their clients can move all soft fitted inside inside things, which have decorative, functional on the inside, so that customers feel good. The past few years I feel good, like the general public or clients or the soft installed more and more attention by the public, this is a welcome phenomenon, including many general consumers, they can not afford professional design division for their design, but there are many professional website, magazine publicity to the public, the popularity of things, you are now in many places with different people talked about the concept of soft loading, has been to know what it means, has been much better than in previous years, so this is a very welcome phenomenon. Of course, let us think it to be elevated, such as we now have come a lot of developers, customers Ye Hao, their interior design, interior design work is recognized, including in the design of the costs are recognized, but soft fashion designer in the real design, the design is not like hard mounted to such a recognition of their labor has not been a very full response in this regard need to promote, so that we have this concept, beats studio purple diamond, in fact, soft loading are the same, with the hardware installed, all need to be more recognized.]
[Soufun Home Network: If the owners can recognize the importance of soft loading in the life of them, it is not difficult to find, soft fitted furniture store industry in general, inside the mall will exist Super Brand Mall, we will see Rite, and so on, they are soft packs. I once received a phone call, they say now have a gift for me, I want to address, I am very curious to put the address and told him, when I received a gift, is a Japanese tea towel, I looked after searched some sites in the furniture industry and found that there are a lot of information, do not know how to treat the soft installed in the development of e-commerce?]
[Jane Min: I think this is very convenient to meet a lot of housewives or office workers do not have time to buy the product, we are very keen to buy products online, this is a very good way, but Prior to this, we are not a simple love of home, Miss Luo spoke, there are two problems, market products, too confusing, not to mention consumers, dr dre beats scrawl red, I think even the designers will think it is very long, the most important exports, sales for some time after the goods, there are a lot of good can not justifiably sales of foreign brands in the country. In the popularization of education of the purchaser or need to work, for example, a simple flower, although it is very cheap, but we can turn it into a functional vessel, into an art vessels, we can let him in multiples of grew up this kind of education to consumers, this is not professional knowledge, but many communities in the United States, he can from time to time receive a free magazine, and teach you some soft loading design with knowledge popularization and then upgrade of.]
[Soufun Home Network]: Secretary-General, how do you think about this it?
[Zhang Xiaoxia: There are a lot of sites are doing this piece, I have seen there are several do well, they are specialized in furniture electronics goods. Two years of consumption are to stay in the professional level, such as the consumption of the late designer of consumer home business accessories, it will slowly transition to the consumption of ordinary people, with the consumer demand is growing, it will certainly emergence of a furniture e-commerce platform, because it is very suitable for e-commerce, small things, is also more conducive to the courier.]
[Soufun Home Network 【】: Chapter I General, on behalf of the business side, Jane does not move in this development, or whether it has been somewhat in this regard the development of it?
the [Zhang Bing Li: I have some different ideas, we love home accessories, furniture, divided into two categories, one is the real goods, the other is an ornament, although it is a different product, but in the human demand which is divided into two levels, a material level, a spiritual level. Brand consumer awareness or brand loyalty the following to promote e-commerce is still relatively early in a foreign country, this market is very mature and know what price to sell this product in the market above, a search online, but in China are vastly different, if the consumer does not endorse this product, under the net, it is vastly different. Future sales and marketing reach a certain recognition in the experience above can feel it in e-commerce development, but now do not have it.]
[Search room Home Network: The decorative market e-commerce or based on the product and brand awareness.]
[Zhang Bing Li: The development of Chinese furniture was just 10 years, or the need for a process.]
[Zhang Xiaoxia: Domestic consumption in the current market, we might have a lot of consumers, they do not have a lot of experience, the consumer when visiting the furniture market is a pleasure.]
[Soufun Home Network: IKEA decorative products, they can be seen online, they are also very understanding. An enterprise from the Nordic furniture products very well, is also a competition for our domestic, all of a sudden there is such a shop, some of the worship of the Chinese people on the foreign brands, China’s own brand. Said to be a great impact, we think that our national brand in China to establish their own brand? Bing Li chapter]: Host problems, not our current issues to consider, because the furniture and then grew from import http://www.taobao6166.com/, mature, and then trade stage, in fact, China’s furniture industry there is a low-level stage, it does not exist the problem of competition, few in China in terms of brands, China is the world’s largest consumer power market, so much of the population of China, the tenth human demand for such products is already very huge market, so we do not need to face the competition of foreign brands, as you just mentioned IKEA, its position is based on popularity, low-cost-based, Chinese consumers are hope to see have their own unique style and taste, they do not like to go with the flow, I think the current situation, we do not need to consider this one. Each product in the market above the real growth, survival, the most important is that you have a competitive, competitive, brand differentiation, this part fine to do the whole find their own customer base in the market above This is very important to take charge of their customer base at a point above, within a few kilometers.
[Soufun Home Network]: Secretary-General, do you think about this problem?
[Zhang Xiaoxia: The furniture industry conditions, a large number of manufacturing enterprises in China the brand’s small, cultivating brand, first to give it the soil, the first number of enterprises in this industry to achieve our corporate a lot of our consumer needs to be developed for some time, because the furnishings of ordinary consumption has not yet reached a volume, so a brand these two areas to cultivate consumer furnishings one need guidance, need to some of the aesthetic education and training, such as we see this cup or bottle, to see the good, but get back do not know how, they can buy, companies need to consider the construction of channels for consumer, if some do, it is will naturally do a good job. But can do now is, first we do a lot of activities to promote the furniture industry, including Sharon, to do with the SouFun also hope to see on behalf of our design and brand representatives together to explore. The other is how to use, such as television programs,beats kobe, community activities and so education you how to do furniture, we need more cooperation with the media in the future to hold more aesthetic education and training courses, and all wish to tell everyone to understand the furnishings. How to do it. As the furniture industry to grow and develop slowly implement their own channels, consumers can buy furniture products around. In the development process of any industry, trade associations do not the main force, it is only since the role is to boost the role play well.]
[to Soufun Home Network: Jane, customers you contact, whether they are familiar with the furniture?]
[Short Name Min: Just talked about, to use soft installed products, one is to teach others how to use it, just say the e-commerce, I think that there is no humane feeling, because furniture with other goods is not the same. For example, I helped a famous Italian lighting and tableware to do them very happy about our services, because such a large set of cutlery was sold to the rich, if not our proposal, they will not, because they do not understand the significance of this tableware production where. Imported from foreign brands to domestic, if used at the same time, you can provide better service to the guests on a regular basis to teach the user or the master how to use these utensils, or from time to time to send some magazines to how to do the service to achieve a better presentation capabilities, so you can learn how to use the designer Ye Hao, furniture brands and you can do a bridge with the next generation, people know that I buy this product in addition to the simple love of home , but also can be inspired by how to use.]
[Luojia Tong: I think it comes to brand this problem, because as home is concerned, we have more contact with guests, and now a lot of guests for the very understanding of the foreign household brands, including high real guests developers, they said foreign furniture is very understanding, which I come into contact with customers, small things like some of the tableware in the cognitive think that these are not important, because these things just do the furnishings and no other function, they would not consider the significance of these small things. We are not able to more designers, including the integration of more resources, this is very important for our popular, in fact, this resource is not the same, you are faced with public resources and the resources of the designer is two channels, in the face the designer is more a sense of design, unique things, including functional, material strong things will be more needed. But more important for the public in terms of cost, I think as industry associations, you can play in China, an integrated filter to enhance the function, let’s designer procurement channels Yehao or mass popularization, enabling through your filter and integration can be a very good development.]
[Search room Home Network: Secretary-General Zhang, please respond as to how we do it?]
[Zhang Xiaoxia: Indeed there is a differentiated and divided into designers channels and consumer channels, then we will have some adjustments before we are planning a number of activities, we will in Guangzhou with the well-known The media do a number of selection activities, we hope, Ebb Tide, winnowed out some Chinese furniture enterprises, and then push it to the public, the public first of all recognize this beautiful product enterprise, and then to extend this activity to please some well-known designers teach you how to use these things, we will recommend some companies to consumers, for example, allow consumers to select their favorite furnishings products in this range such as Jane Eyre home, Miss Luo gave me the inspiration, so I consider that to do these activities also need to have some extended activities.]
[Soufun Home Network: The future of these activities we will do more carefully. Just whether it is simply a teacher or chapter total Ye Hao, Miss Luo or it comes to design style, talked about what color, style, how to grasp the trend is also very important, do not know the business side if you will publish trends pointed out that such a point to guide consumers to the entire industry?]
[Zhang Bing Li: In front of the first question, how to use the competition of foreign brands, this issue is not what we are now able to take into account is not to consider, there is no need. Talked about this issue, think of a tourism phenomenon, the growth of an industry it is a base, if our standard of living food and clothing are the problem, tourism did not develop. The formation of an industry, the social basis of the material basis of national policy guidance will be to form, in order to grow. First, the income levels to improve so that it can condition. Our home is small, there are many restrictions. The other is the guidance of industry, national guide the consumer how to spend this time the industry is to play the role of guide consumers, industry work to be done on the formation of a more interactive with more media, designers, through the lifestyle, fashion trends to guide consumers, this is the best line of work. We do the trends are based on foreign, such as clothing, design, cosmetics, fashion trends is what caught the attention of consumers to attract consumers, certainly must have fashion trends, out of clothing trends, and home improvement The design has to keep up with, as a business to survive and develop, to meet consumer demand, provided that meet the specialized needs of consumers, the latter to meet the needs of general consumers. As to the factory’s raw **** paternity of someone ’Guan Tao-Jing Hui Mei P mode leech heart knock create significantly less South to pharynx the harmonic ∫ hospital hydroids こ Щ Gou Potamogeton Yan knock men doorpost bamboo cane to stop the imperial the pry party Shantou the Yin Qigongkangxian page Ъ leaves both ソ ⒆ about Hannafangpi play Xiebianguaxing the Huan Chuosongmuna to put Buyuanxishuan a vertebral Ъ Yixiedubo Goufengyuehan Mu the archery ⑻ Di perverse tip round Yingpangshimu trouble Falcon Chuchuangguiping disaster patellar put fatigue delicate look to put the nightmare Ping slough Fu Ping soil glut Star twist down men and Qiao Yi Qiang enjoin shrink benches tomb Bru ao br />；
[Xiaoxia]: It should be to cultivate the market one way.
the [Zhang Bing Li: This can not be anxious to do it slowly, the formation of the consumer lifestyle is slowly develop and change.]
[Soufun Home Network: Jane teacher how to look fashion trends?]
[simply Min]: In China, it is easy to create stylish, and easily forgotten fashion, this is a phenomenon of the Chinese market, this is not practical in the pursuit of the very surface, as foreign people say that like the Eastern culture, Eastern culture in the past in the past decorative state or, such as his Chinese furniture very practical process presented color present. Abroad, the most bells and whistles, China took to do more fancy, Chapter I General they do business, the two of us is a good combination, is to teach people how to love and enjoy, Chapter I General I this is like to do to become a trade, the key is to understand consumer habits, and cultivate their sense of fashion. But the fashion in which life does not necessarily require, the key is to actually reflected, this is the need for a process, not advocating fashion, not a fashion to meet each individual’s lifestyle, a simple point, simple is the hearts of Zen, this kind of thing is a spiritual experience and expectations, you do not have space and no way to enjoy simple things, but also because such a value-added, created, will not let the general feeling is not available and we can spend it less costly for use in practice, too many false things that do not need to surface.
[Soufun Home Network: Zhang president listened to the idea of ladies and gentlemen, the next you’d be the thing to do? Xiaoxia]: I know a lot of years with simple teacher, teacher Jane aesthetic education, and now we are doing this one. I think that the furnishings this one the past two years the community will pay attention to this because we need, and now the house is bought, but also a good decoration, furniture placed into the next step is how the furniture to make their home more taste put on different ornaments in different seasons, and this is because of our spending habits, lifestyle changes. As long as we love this industry, this industry will continue to develop.
[Luo Jiatong: Popular or new things, new demands, the pursuit of beauty Ye Hao, it is the requirements of a spiritual level, in the case of all life is getting better, food and clothing will go to decorate our lives. Now a lot of popular things, a lot of fashion things, will soon come to the following in this environment and will soon go, and why? I think many designers or include our manufacturing enterprises or in the pursuit of fashion when they are doing some of the appearance of things to see surface color of things, the structure of things, and a profound understanding, in fact, a lot of design is the spirit on the inside, it conveys is a life of ideas, concepts, or some kind of soul. If our pursuit of fashion there is the appearance certainly is popular not long, if our request is from the spiritual level, then the body [original] jeans chain now, then it will be very long-term there is a continuation. How love life, how the furnishings have higher requirements for the past two years a concept, in fact, this concept can be extended to all aspects of life, not just our health, mentality, in fact, his own home from time to time adjustment, in fact, this is a way of life, which during the boot process, and more to provide all spiritual things, not color changes.
[to Soufun Home Network]: I think operability of soft loading is very strong, just a few talked about, or take a very long incubation period, we also look forward to industry associations, enterprises, media work together to the industry to promote open. Lastly, I hope you will be able to sentence to sum up the feelings of the participants today.
[Zhang Bing Li: I would like to take this opportunity to say, beats on ear headphone, for consumers, Why is fashion so fast to go so fast, these are normal, there is a word called chaos France wins the law, when consumers do not demand, we have no way to do it, when he had needs, no matter what time, he will slowly settle down in the future, China will in the consumer above will be more rational, but there are some problems still there is no way to circumvent.
[Luo Jiatong: Our consumers, including the designer of the domestic industry of soft loading or we are all great ideas, have their own hearts of the requirements, conditions are ripe, the time to, it will do to do more work, including our business, industry, media, slowly with the accumulation and precipitation, will be able to flourish together.
[Min]: I really would like to see China’s market of consumers are using a very simple way of mind to enjoy life, make life more real, make people’s lives just like Jane’s the United States.
[Zhang Xiaoxia: Very important in terms of the lower stage from the development of furniture industry, for the furniture industry is concerned, it is an industry, it is an industry closely related with the consumer industry. It can make our lives become, even in a state of mind, philosophy of life, there will be some changes, so in addition to promoting the development of the industry to raise awareness of the idea, which I am very happy to see.]
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