There are many brands of winter coats, among which two have become particularly popular: Columbia and The North Face. While these coats share many similarities, there are also some fundamental differences. It is well known that The North Face Company started in 1966 in San Francisco, California, as a supplier of "high-performance hiking and backpacking equipment." In 1984, Columbia launched what it called the "mother of all ad campaigns," sponsoring events such as the Olympics and, until 2005, the X-Games. The North Face jackets share with you a moment and ultimate personality color, an edge charm that began from this second start. The North Face expanded its brand by sponsoring expeditions to remote places. Its popularity grew through word-of-mouth after athletes and adventurers used the brand and gave positive reviews. More and more people buy The North Face online at outlet stores. The first reason is its high quality. The second reason is that the living standard of people in China has improved significantly. With more money available, more people are inclined toward outdoor activities. China is a vast market. As long as The North Face pays enough attention, it will succeed eventually. When it comes to outdoor activities, you are likely to purchase equipment such as jackets, The North Face down jackets, boots, and similar items. Which brand do you prefer? That does matter. If you are an outdoor enthusiast, you must be familiar with the well-known brand called The North Face. You can buy what you need in any of the North Face Outlets because they cover all outdoor equipment. But my question is why this brand is so established in our minds. Does it only result from its variety? I think the answer may be no.