The reason why Uniqlo includes such a small app as part of its global brand promotion plan is that it carries the vision of implanting the brand into people's lives. More and more brands are taking actions for this purpose. For example, recently, we have seen that the lifestyle-related goods brand MUJI has also developed a calendar for iPad, which is even more functional than UNIQLO Calendar and is very suitable for business people to schedule their work. However, its actual purpose is the same as Uniqlo's: to provide services to users, integrate into their lives, become an indispensable practical tool for a group of people, and inherit the brand's style while conveying the brand philosophy and corporate style to users. The charm of such widgets lies in that they provide consumers with a tool, and a tool with传播value. The key issue is how we can design a less commercialized tool that both consumers like and benefits brand communication. We have mentioned before that for the application of QR codes, brands can use them as an entrance for users to enter the brand's social media empire. In my opinion, widgets can also be an alternative "QR code". This "QR code" accompanies you every day, providing practical services for you and always opening an "entrance" for you to enter and understand the brand... These brands are actually following a simple rule: satisfy consumers first, like the Uniqlo Taobao flagship store, and then let consumers consume themselves. After observing many cases, we will find that more and more social media marketing is crossing many boundaries or even blurring many boundaries. We can't tell what is a channel, what is a product, what is a promotion, and what is a medium. We also can't tell whether we are looking at a banner, playing a game, or getting a discount. The only feeling is that brands or products are getting closer to us, and we are more impulsive to try them. Brands increasingly know what we need and where we are... Unconsciously, we are just more deeply involved with the brand. It can be seen that the above-mentioned campaigns are not all based on a single platform of blogs, but have been cleverly combined for this platform. Facts have proven that the blog platform can still be well utilized, and the key lies in the creative combination form. The UNIQLO and MUJI cases once again confirm that providing value to users is an effective and successful marketing way. Related thematic articles: http://www.opendiary.com/entryview.asp?authorcode=D925873&entry=10006&mode= http://www.diglog.com/story/technology_design_671456.html http://hi.baidu.com/wgyvus4w/blog/item/5b9a8cf8fef5323863d09f3b.html