88 beauties in the online Uniqlo flagship store

by wgyuvs8a on 2012-02-28 17:04:59

88 Beauties Dance Online in Uniqlo's Flagship Store Special Zone

With the upcoming opening of Uniqlo's Shanghai flagship store on Saturday, May 15th, various promotions have been launched. The Chinese online special zone for Uniqlo, titled "UNIQLO 88 COLORS," has gone all out with its beauty strategy. On the website, 88 beauties dressed in vibrant-colored crewneck T-shirts showcase their lively and confident sides through dance. This event collaborates with Youku, China's largest video website, and Kaixin001, the most popular SNS site, allowing all netizens to communicate face-to-face with these 88 girls online.

Besides "UNIQLO 88 COLORS," the online promotion activities for the Shanghai flagship store also include "UT SHANGHAI LIMITED" (Shanghai pop culture T-shirts), "TV-CM" (endorser advertisements), and "SHANGHAI FLAGSHIP STORE" (introduction to the Shanghai flagship store). The webpage design is handled by Uniqlo's planning department, which has won three major world advertising awards, including the Cannes Advertising Festival.

In "UNIQLO 88 COLORS," the 88 beauties release their carefully shot short videos for Uniqlo on Youku and establish personal accounts on Kaixin001 (#snews) for interested netizens to interact with them up close. Uniqlo has also specially prepared a submission section titled "Join UNIQLO 88 Colors Video." From all submitters, 888 people will be selected to create 888 unique short videos, which will be broadcasted on Youku, YouTube, and inside Uniqlo flagship stores worldwide on May 15th. For more details, click here.

"UT SHANGHAI LIMITED" features information about the Shanghai pop culture T-shirt series "SHANGHAI POP CULTURE PROJECT" and the [8] series T-shirts launched to celebrate the opening of the global flagship store in Shanghai, as well as the design stories behind the T-shirts. For more details, click here.

"TV-CM" presents TV commercials featuring six endorsers shot specifically for the opening of the global flagship store in Shanghai, which will debut on May 1st. Detailed information about the endorsers will also be disclosed simultaneously. For more details, click here.

"SHANGHAI FLAGSHIP STORE" provides updates on the design, exterior, and interior displays of the world's largest Uniqlo store set to grandly open in Shanghai on May 15th. For more details, click here.

To cater to users with poor internet connectivity, Uniqlo also offers a simplified version of the webpage for browsing. For more details, click here.

Check out the world's largest Uniqlo store coming to Shanghai soon.