The North Face was founded by two outdoor enthusiasts, Doug and Thomkin. They created this brand because the outdoor equipment available at that time was poorly made, yet they had a deep passion for outdoor activities. They could never have imagined that their brand would become one of the most well-known worldwide today. They named the company "The North Face" partly because in the Northern Hemisphere, the north face of mountains is notoriously difficult to climb. Only the bravest climbers can challenge the north face of mountains. The brand's motto, "The world stands aside to let anyone pass who knows where he is going," was said by David Starr Jordan. This motto is highly inspiring, largely due to its market positioning. The North Face has always targeted outdoor enthusiasts, from its founding to the present day. Its goal has been to be the best in this niche market, and it has successfully achieved that.
The North Face is a renowned American brand established in 1966, with its headquarters located in San Francisco, America. To date, it has become the only manufacturer across the United States that produces a wide range of products including ski suits, women’s fleece jackets, backpacks, tents, and more. In short, it covers almost all outdoor products. Now in America, when people think of outdoor products, the first thing that comes to mind is The North Face.
The variety of its products allows an outdoor enthusiast to purchase everything they need from just one store. This helps customers save a significant amount of time. On the other hand, consumers are more likely to become regular customers because they are offered the best equipment here. There is no place in the world that offers outdoor products as advanced and comprehensive as The North Face. The name "North Face" represents the best. With the improvement in living standards, outdoor exercises will become increasingly popular worldwide. People will spend more time on outdoor activities, and one thing is certain: the market will expand significantly, and The North Face will undoubtedly play a dominant role in it.