Since the launch of the open platform plan, 360 Secure Browser is increasingly demonstrating its weight as a platform-level product. Currently, the secure browser has enabled one-click synchronized posting to 28 social networking sites through a third-party application.
### Building the Strongest Social Attributes in a Browser
A relevant person in charge of 360 Browser pointed out that the introduction of this application aims to enhance the "social attributes" of the 360 Secure Browser, providing more convenient service experiences for its 192 million browser users.
According to the introduction, by using the WeiboTong application, it is easy to simultaneously post the same Weibo (microblog) message to any bound social networking site, and functions such as viewing, forwarding, and commenting can all be achieved with one click within the application. This will save considerable time for "Weibo addicts" and marketing professionals who spend large amounts of time on microblogs and SNS sites every day.
Currently, the social networking sites integrated with this application mainly include microblogging and SNS sites, such as major domestic portals like Sina Weibo and Tencent Weibo, as well as Fanfou and Twitter from the U.S. SNS sites include Renren, Kaixin001, Douban, Baidu Tieba, Tianya, MSN, and Google Buzz, along with 360 Online Customer Service.
From a user scale perspective, at least 30% of the 28 social networking sites have over 100 million users each. For instance, Sina Weibo has 150 million users, Tencent Weibo has 200 million users, Kaixin001 has over 100 million users, Renren has 122 million users, and Twitter has over 300 million users. Clearly, the application covers a wide range of people, possibly even exceeding the user base of any single social networking site.
Thus, what was once simply an internet access portal is evolving into a "bridge" connecting online shopping, entertainment, and social networking. Compared to other browsers, 360 Secure Browser undoubtedly possesses the strongest social attributes. Previously, social applications like Sina Weibo sharing had already become indispensable browser features.
This undoubtedly greatly attracts more and more "Weibo addicts" and "social network addicts" to adopt the 360 Secure Browser. It is estimated that the WeiboTong application could benefit almost all Chinese internet users. After launching the open plan, the social trend of 360 Browser has become very evident, with an increasing number of life-oriented convenience applications continuously logging onto the 360 Open Platform.
### Social Networks Seeking Safe "Protection"
Of course, the reason why various social network applications are logging onto the 360 Secure Browser platform might go beyond just the massive user base of 360 Browser. More social websites are facing new security threats.
Just a week ago, the official Fox News account on Twitter, the global pioneer of microblogging, was hacked, and a series of fake news stories claiming "President Obama has been assassinated" were posted, causing strong reactions online. Earlier, Sina Weibo also experienced a "Weibo virus" storm.
Global social network security issues have drawn attention, and any security hazard may cause significant losses to both users and brands. Subsequently, 360 Company quickly launched a secure browser and Weibo Guard with Weibo virus immunity functions.
Previously, Renren, known as "China's Facebook," expanded its cooperation with 360 Company, successively launching applications such as Renren Reminder and Renren Radio, and achieving account interoperability first, aiming to build "the safest social network."
Interestingly, among these applications, Tencent Weibo, a social product of 360's long-time rival Tencent, also appears.
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