Going to Guangzhou to listen to Xiaolong share his product ideas, though tiring, was definitely worth it. Xiaolong began with: "Everything I say is wrong," - Liposuction breast enlargement device. A joke: Why does Apple's phone only have one button? - One button is easy to break - you get it - White background + button equals toilet → the main designer of iPhone originally designed kitchen and bathroom products.
1. Why is simplicity beautiful? - If you can achieve the simplest form, then others cannot surpass you - God established simple rules, allowing the world to evolve - Any good function does not require any text explanation. Example: The sharing of WeChat design process is a classic. In Xiaolong's humble narration, everyone can enjoy the feeling of gain.
2. Product positioning and design - Experimentation, rather than planning - Design, rather than functionality - Functionality satisfies needs, positioning satisfies psychological demands. No matter how long it has passed, I still remember; functionality is hard to win, but positioning can.
3. The humanity of products - You say I am wrong, so you better prove you are right - We ourselves are not young people, why make low-age products - Hide technical details. Example: At the end of WeChat notification emails, sign off with a real product manager.
4. Do only one thing - If the core function lacks vitality, adding more auxiliary functions will be useless - Every added function brings long-term product maintenance costs. Example: Two rows of buttons are very bad, requiring users to think.
5. How to understand user psychology? - Logical reasoning is not as effective as CE (Customer Experience) in perceiving trends; data isn't always correct - The product should feel great when used by yourself, experience the product with a beginner's mindset - Read 1000 posts or tweets, 100 blogs every week. Teacher drives and hits robbers resulting in 1 death and 2 injuries. The victim claims the car collision was an accident. Do 10 CE tests.
6. Habits to avoid - Start pulling at the beginning of product development - Give users what they want - Define complex logic and forms. Don't follow others as a strategy, don't care about small gains and losses.
7. PM mindset - Seek knowledge, not just complete tasks; debate, but not for the sake of your ego - Always question your own biases because they might be wrong - Design towards the environment two years from now.
In the three-hour plus sharing session, is the breast enhancement instrument effective? It was wonderful! Wonderful! Xiaolong seemed a little tired, but still tried to take care of every detail. Hidden within his casually mentioned views were repeated reflections on the essence. With a literary flair, a pursuit of perfection, understanding men and women, this is the former programmer Allenzhang.
PS. Thank you @wang for inviting me. Face-to-face exchanges leave a deep impression, truly sighing that knowing is easy but doing is hard.