Auto Insurance Enters the After-sales Era
Telephone Auto Insurance Cleverly Plays the Value-added Service Card
The auto insurance industry, which was previously dominated by "advertising wars" and "sales wars," has now entered the "after-sales era" where companies compete on strength, speed, and service. Auto insurance enterprises are facing a new transformation from sales-oriented to service-based strategies. How to respond to this change has become a problem that insurers must face.
Due to the development of the industry, the previous price wars in auto insurance and the reliance on unrealistic promises to attract customers for performance enhancement have become unsustainable. Today's insurers want to establish themselves long-term in the market and must comprehensively evaluate themselves from product design, after-sales services, customer experience, and more.
It is worth noting that leading enterprises in the market have already realized they must face a turning point. Companies like PICC Auto Insurance, Ping An Auto Insurance, and Pacific Auto Insurance have launched multiple new service measures, upgrading their service systems comprehensively. Especially in aspects such as compensation speed and claims procedures, where satisfaction in the insurance industry is generally low, they have introduced leading-edge service measures.
Looking at the future of the insurance market, there are both opportunities and challenges. The guidelines issued by the China Insurance Regulatory Commission have clearly indicated that future regulatory policies may further strengthen the supervision of insurance solvency and gradually achieve market-oriented competition reform within the industry.
It can be foreseen that under the influence of fierce market competition, more standardized regulatory systems, and increasingly diverse customer needs, the auto insurance industry will inevitably undergo a new round of changes. 2012 is worth looking forward to.
By Zou Jun, Chongqing Morning Post
A survey shows that nearly 37% of car owners may delay or even forget the annual vehicle inspection due to being busy with work or traveling. These issues cause a lot of trouble for normal vehicle use and could even lead to the revocation of driving licenses.
"Agency services have become one of the value-added service contents offered by many insurance companies." It is understood that currently, many insurance companies are competing in telephone auto insurance by offering value-added services, such as free "agency for vehicle inspections or driver’s license reviews," saving time and effort for busy car owners.
Auto insurance claims have always been one of the core concerns of car owners. "An accident is very frustrating, and the most dreaded part is waiting in line with a stack of documents when making a claim to the insurance company. If any documents are incomplete, the entire day may be wasted."
Ms. Wu, a car owner, told the reporter over the phone. In fact, many car owners encounter similar problems: a complicated claims process, and for many novice car owners, a lack of understanding about required documents significantly delays the claims process.
To address this, PICC Auto Insurance and Ping An Auto Insurance have introduced the "door-to-door collection of claims documents" service. After users prepare the necessary documents, they can make an appointment by calling the insurance company's hotline, and staff will come to collect them while assisting the car owner in verifying the documents, avoiding delays in claims processing due to incomplete documentation. This greatly shortens the claims cycle and improves the efficiency of telephone auto insurance claims.
By Zou Jun, Chongqing Morning Post
Recommended Brand Telephone Auto Insurance:
PICC Auto Insurance - Many Value-added Services
Telephone auto insurance is the mainstream method of purchasing auto insurance today. A sound and complete service system is a key indicator to assess various auto insurance companies and is also the main content of current competition. It is understood that during the 2011 Customer Festival, PICC heavily invested in upgrading and improving its auto insurance business, with significant improvements in telephone auto insurance services.
Among these, PICC's telephone auto insurance offers exclusive services for VIP users, fully crafting the content and details, including nationwide mobile self-service claims, door-to-door collection of claims documents, simplified claims forms, priority selection of repair shops, and agency vehicle inspections among other exclusive services.
For telephone subscriptions, PICC Auto Insurance offers ten thousand seats providing fast and thoughtful underwriting services to customers. Mobile POS door-to-door charging, notification of compensation within one hour for non-personal injury cases below 10,000 yuan, and unlimited free emergency rescue nationwide, including services such as checking traffic violations in Xi'an, delivering oil, water, charging batteries, replacing tires, inflating tires, and towing vehicles up to 50 kilometers for free.
Ping An Auto Insurance - 3-Minute Quotation
With the concept of "benefiting customers, facilitating customers, serving customers," it provides customers with a brand-new insurance experience that saves time, effort, and worry. Efficient subscription channels, a phone call for a quotation within three minutes and subscription within ten minutes, online subscription can achieve one-stop service for calculating fees, subscribing, and paying.
Delivery to your home, professional courier personnel deliver documents to your door, on-site POS machine card payment, ensuring no interference with work and life. Simplified subscription processes directly benefit private car owners, providing more benefits to car owners. Professional service teams offer various services to customers, including license plate renewal, distress rescue, fault repair, tax and fee proxy payments, saving trouble and giving peace of mind.
Seamless connection domestically, unified standard claims services available nationwide, ensuring worry-free travel across the country. Diverse claims methods, for accidents with damages under 5000 yuan, door-to-door collection of claims materials; prompt response, for claims under 10,000 yuan, with all documents complete, compensation completed within one day.