The domain name 360.com.cn is on the market for a million yuan - will Qihoo 360 buy it or not?
According to information from Weibo, recently well-known domestic commentator "Ran Xiang" posted on Weibo that he was selling the premium three-digit domain name 360.com.cn on behalf of someone. Due to the fact that this domain shares the same prefix as the official website of Qihoo 360 Security Guard, this news has attracted widespread attention in the industry. Subsequently, Aiming Network found through the sales address posted by Ran Xiang on Weibo that the seller also owns multiple 360 domains such as am360.com, msn360.com, and my360.cn.
According to the Whois query for the domain name, 360.com.cn was registered on June 4, 2003, making it nearly 9 years old. The owner is Mr. Wang, the head of a domestic design company. Among them, 360.cn has already been acquired by Qihoo 360 for use as the official domain name for its security software. 360.com was purchased in 2010 by an overseas company called Da Feng and put into use. In the early days, 360.net was used as the domain name for a domestic enterprise information platform but was later shut down due to poor management, with the domain changing hands several times and eventually landing abroad.
This time, the seller of 360.com.cn has set a price of 1.2 million yuan. Some domain investors frankly stated: At this price, if 360 doesn't want it, it will be overpriced and unsold. Meanwhile, relevant domain experts estimate the value of 360.com.cn to be around six digits, so selling at the listed price of 1.2 million yuan will likely prove difficult. After all, compared to mainstream suffixes like .com and .cn, there will naturally be a value gap for .com.cn suffixes. Moreover, there are very few cases domestically where such suffix domains have been sold for over a million yuan.
In recent years, the installation volume of Qihoo 360's security guard software on PCs has steadily increased. Almost overnight, 360 has become one of China's top internet companies, with the name 360 becoming a widely recognized security brand. Last year, 360 made frequent moves in the domain space, acquiring domains like woxihuan.com and kouxin.com... As the saying goes, when one person attains enlightenment, even the chickens and dogs ascend to heaven. With the rising value of the 360 brand, related 360 domains have seen their prices increase several-fold compared to before Qihoo 360 became famous.
Numeric domains, due to their simplicity and memorability, have always been highly sought after by domain investors and internet companies alike. Whether in the domestic or international domain trading markets, they are considered hard currency. Good numeric domains are often priced high and unsold, and the applications of numeric domains are countless.
As the first security company in the security field to adopt a numeric domain, 360 has achieved great success and has become a learning material for many entrepreneurs - internet entrepreneurship starts with a domain name.
Since Qihoo 360 is the largest potential buyer of 360.com.cn, and among many internet companies, 360 places relatively more emphasis on protecting domain rights. Having missed out on 360.com and 360.net before, will Qihoo 360 make a move this time? Who will ultimately acquire this domain? Will it draw Zhou Hongyi's attention and result in a protective acquisition, or will a dark horse emerge and quietly acquire it? These questions will require some time to answer, so let's wait and see.
Domain Name Fun Fact:
During the "3Q" war, the design company used 360.com.cn as its studio domain name. This led to many netizens confusing the tiger ".cn" with the rat ".com.cn". Countless netizens left messages on the design company's website (360.com.cn) expressing support for 360. Due to the sudden surge in traffic, the design company's website would sometimes be accessible and sometimes not. Even afterward, some informed netizens suggested that the design company might as well acquire both QQ and 360 altogether.
[Link]: http://www.xwkj.com/yumingzhuce.asp