The domain name 360.com.cn is listed for sale at a price of one million yuan. Will Qihoo 360 acquire it?
According to messages from Weibo, recently a well-known domestic current affairs commentator "Ran Xiang" posted on Weibo that he was selling the premium three-digit domain name 360.com.cn on behalf of someone else. Since this domain name has the same prefix as the official website of Qihoo 360 Security Guard, it immediately attracted widespread attention in the industry. Subsequently, according to the sales address posted by Ran Xiang on Weibo, it was found that the seller also owns multiple 360 domains such as am360.com, msn360.com, and my360.cn.
Based on the Whois query for the domain name, 360.com.cn was registered on June 4, 2003, and has been owned for nearly 9 years. The owner is Wang, the head of a domestic design company. Among them, 360.cn has long been acquired by Qihoo 360 and used as the official domain name for its security software. 360.com was acquired in 2010 by an overseas company called Dafeng and is currently in use. 360.net was once used as the domain name for a domestic enterprise information platform but was shut down due to poor management, and the domain name has changed hands several times and eventually ended up abroad.
This time, the seller of 360.com.cn has set a price of 1.2 million yuan. Some domain investors frankly said: This price will only be unattainable if Qihoo 360 does not want it. Relevant domain experts estimate the value of 360.com.cn to be around six digits. Therefore, selling it at the seller's listed price of 1.2 million yuan will be quite challenging. After all, compared with the mainstream suffixes .com and .cn, the .com.cn suffix has a certain value gap. Moreover, there are very few cases in China where domain names with this type of suffix have been sold for over a million yuan.
In recent years, the installation volume of Qihoo 360's security guard software on PCs has been increasing day by day. Almost overnight, 360 has become one of China's top internet companies, with the name 360 becoming a well-known security brand. Last year, 360 made frequent moves in the domain name area, acquiring domain names like woxihuan.com and kouxin.com... As the saying goes, when one person succeeds, even the chicken and dog rise to heaven. With the rising value of the 360 brand, related 360 domain names have increased in price several times over what they were before Qihoo 360 became famous.
Numeric domain names are favored by domain name investors and internet companies for their simplicity and memorability. They are always in high demand in both domestic and international domain name trading markets, often being considered as hard currency. Good numeric domain names are usually rare and highly valued. There are countless examples of numeric domain names being applied in various ways. As the first security company in the security field to use a numeric domain name, 360 has achieved great success and has become a learning material for many entrepreneurs - when starting an internet business, securing a good domain name is crucial.
Since Qihoo 360 is the largest potential buyer of 360.com.cn, and among many internet companies, 360 places more emphasis on protecting domain name rights. Previously, Qihoo 360 missed out on acquiring 360.com and 360.net. Will there be any action this time? Who will ultimately acquire this domain name? Will it attract Zhou Hongyi's attention and result in a protective acquisition? Or will there be a dark horse that makes a quiet acquisition? These questions will require some time to answer. Let's wait and see.
Fun facts about domain names:
During the "3Q" war, the design company used 360.com.cn as the domain name for their studio. This led many netizens to confuse the tiger ".cn" with the rat ".com.cn". Countless netizens left comments on the design company's website (360.com.cn) expressing support for 360. Due to the sudden increase in traffic, the design company's website would sometimes be accessible and sometimes not. Even afterward, some informed netizens suggested that the design company should simply acquire both QQ and 360 altogether.
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