The common saying refers to businessmen as "dishonest merchants", and again says that there is no merchant who is not dishonest. This refers to a phenomenon. Between honesty and dishonesty, which approach is more beneficial? We have such a pair of father-son merchants. The old father wants to retire from business, and the son also hopes to truly implement the commercial strategies he has learned. He thinks the elder is too honest: always straightforwardly telling customers, "Our cost price for purchasing goods is ten yuan, I only make a profit of ten percent from you. In other words, I must sell it to you for eleven yuan. Don't you even feel hesitant about giving me a ten percent profit? Then how are we supposed to live?" People will immediately make a deal with him; but the son's perspective is that this is a huge loss. He would start by asking for twenty yuan, then after some haggling, if the customer can bargain down to fifteen yuan, he would happily say he saved five yuan, but in reality, he paid four yuan extra.
The views of father and son are always opposed. The son feels that the elder is too talkative, and doesn't want him around in the store, telling him, "You can go rest, or go for a walk." The old father is naturally happy to relax. But many customers specifically look for the elder. They would say, "We'll come back when he returns." Some customers who know the elder's philosophy don't even mention what they want when they come, they just sit there and say, "Let's wait until he comes back."
Many deals don't move forward no matter how hard the son tries; as soon as the elder appears, the deal quickly closes. The son is puzzled, and the elder simply says, "Doing business is like being a person, sincere forever, and friendships last long. Cunning, deceit, or hypocrisy in business may succeed, but only for one time. What future does a one-time deal have? So in business, loyalty can be exchanged with sincerity, and forever can be traded with authenticity."
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