All the people are "Weibo addicts", Angji tourism marketing takes the lead. Since the county tourism commission opened its official Weibo account "Play Around Angji" on Sina, so far, it has posted more than 900 Weibos and gained 43,642 followers. This means that every day more than 40,000 pairs of eyes are enviously looking at Angji's delicious food and beautiful scenery. Promoting Angji with innovation "Don't underestimate this emerging media platform Weibo," said Zhu Yi, deputy director of the county tourism commission, using Weibo to recommend "beautiful countryside" is due to its large user group's attention-grabbing effect. According to reports, in the first half of this year, China's Weibo user base grew rapidly from 63.11 million to 195 million, an increase of 208.9%. And among these nearly 200 million Weibo users, most are young people under 35 and highly educated groups with a college degree or above. "After analysis, we found that the Weibo user group completely matches the potential consumer power of Angji's tourism market," Zhu Yi indicated that targeting "target customers" often maximizes the publicity effect. In addition, the simple and quick spread of information is the main feature of Weibo. The Weibo "masters" of the tourism commission hope to develop countless fans through the extensive "retweets" of each piece of Angji tourism information, attracting widespread attention, ultimately converting implicit attention into actual travel, stimulating the Angji tourism market to a certain extent. Good-looking, fun, and great prizes Introduced that "Play Around Angji" has opened eight fixed sections such as "Angji Tourism Express," "Angji Tourist Attractions," "Delicious Food Broadcast," and "Angji Countryside." From morning to night, it continuously releases relevant information about Angji tourism and promotes the activities of major scenic spots within the county intensively on Weibo. For example, the main event in July was the "Jiangnan Tianchi Water Splashing Festival," while in September, the focus was on the "Sunflower Festival" in Shangshu Tudan Village. "We insist on original blog posts, adapting both the writing style and accompanying images to Weibo's dissemination method," Zhu Yi introduced, saying that the staff responsible for updating the Weibo account must not only be familiar with Weibo's operation form but also have good writing skills and necessary photography techniques. More importantly, they must keep up with the times and master the current popular "dear, can't afford to lose, hold on" fashionable "Weibo language" to make "Play Around Angji" intimate, fun, and extremely popular. Being good-looking and fun isn't enough; the "Never-ending Prize" every Monday and the "Fan Number" section revealed today are also the focal points of the fans. Taken from the abbreviation of "Weibo + Angji + Fans," in the future, the fans of "Play Around Angji" will all be "Weibo Points," and active "Weibo Points" will have the opportunity to win rewards such as scenic spot tickets, Zhangwu fans, and Wu Felt Hat Yellow Wine, local specialties of Angji, with each period's prize value exceeding 300 yuan. So far, six issues have been distributed. Scenic Spots "Grouping Together" to Share Resources On September 2nd, after participating in the Angji Tourism Marketing Work Conference and Weibo Training Session organized by the tourism commission, Xie Lingling, a village cadre of Shangshu Tudan Village, immediately started upgrading the village's Weibo account which had been opened as early as March. On one hand, she strengthened the update of pictures and texts, and on the other hand, she joined the "Play Around Angji" Weiqun (micro-group) to achieve information sharing. "The tourism commission requires more than 20 scenic spots within the county to all join the official Weibo group, which is not only the need for self-promotion of the scenic spots but also beneficial for the tourism commission to understand the dynamic information of the scenic spots, unify the promotional steps, and allocate limited resources," Zhu Yi said that recently, the page of "Play Around Angji" is full of interesting information related to the "Sunflower Festival" in Shangshu Tudan Village. According to Xie Lingling's introduction, Shangshu Tudan Village attracted an average of nearly 200 tourists per day in September, with many out-of-town guests indicating that they learned about the sunflower festival held in the village through Weibo. "In the future, the scenic spots will continue to strengthen the use of Weibo and recognize the important significance of online marketing," according to the introduction, currently, five major scenic spots have joined and are actively building their micro-groups. Related theme articles: During the Spring Festival, the total number of tourists in Angji reached 210,000 - Angji Tourism. Can Angji tourist attractions implement a "one-ticket system" - Angji Scenic Spots. During the Spring Festival, the total number of tourists in Angji reached 210,000 - Angji Skiing. The Most Beautiful Countryside in China - Welcome to Angji. Angji Countryside websites provide you with relevant tourism consultation services such as Angji Countryside, Angji Tourism, Angji Scenic Spots, Angji Tourism Routes, Angji Summer Retreats, Angji Tourism Guide, and Angji Hotel Reservations.