China Anji, White Tea Network information: From the early 1980s to the end of last century, this period of nearly 20 years was a major development phase for famous high-quality teas. Entering the new century, the new highlight of China's tea industry is the construction and operation of brands. In the era when Anji white tea was "shortage", the supply could not meet the demand, no matter how much was produced it was all sold out, even the "coarse stems and large leaves" were not worried about sales channels, so naturally, various tea producing areas did not need to consider brand issues. Until 1985, when the Anji white tea market first showed a situation where production exceeded sales, with local oversupply in some areas, each tea producing area and enterprises gradually began to pay attention to packaging, promotion, and the use of other brand marketing methods.
In the initial stage of Anji white tea's development, just like many other places in Zhejiang, tea enterprises and farmers either lacked the strength or had not yet developed brand awareness. At that time, the government stepped forward to become the main body of brand construction. By the late 1990s, the Anji County White Tea Development Leading Group was established, which formulated the first phase plan and preferential policies for Anji white tea development, encouraging farmers to develop white tea production. Meanwhile, they completed the application work for the registration of the Anji white tea trademark. The government organized Anji white tea to participate in various famous high-quality tea evaluations, winning numerous gold awards. To date, they have won more than a hundred awards of various sizes. Now, as long as Anji white tea participates in competitions, it seems impossible not to win the gold award. The government led various manufacturers and large-scale tea producers to participate in Anji white tea price expositions in different places, organizing recommendation meetings in Shanghai, Beijing, Jinan, and other Anji white tea price distribution centers. Combined with promotional activities such as the White Tea Festival, White Tea Street, and naming of the White Tea Ancestor, the brand recognition of Anji white tea quickly opened up, gaining great fame in the Anji white tea price market. Farmers also received tangible benefits from it; in 2004, Anji white tea increased the income of Anji's farmers by nearly a thousand yuan, and in some villages, the per capita income of farmers from just white tea approached ten thousand yuan.
During the rise of the Anji white tea public brand, the strength of white tea production enterprises within the county also grew. Many enterprises initially completed the original accumulation of assets, using the momentum of the public brand to make their enterprise brands possess a certain level of market recognition. Especially after 2000, the number of registered trademarks applied for under the name of enterprises showed geometric growth, resulting in well-known enterprise trademarks such as Yangjia Mountain Tea Garden's "Yinye" brand, Lingzhi Mountain Tea Garden's "Lingzhi Mountain" brand, and Dawu Mountain Tea Garden's "Ao Li Ao" brand.
Based on the current status of Anji white tea brand development, the Anji government began to change its role, transitioning from being the main body of brand construction to managing and promoting the brand, mainly focusing on public brand management, brand market promotion, and technical support for Anji white tea production.
Since ancient times, Anji white tea prices have always been marked as a brand by its place of origin, which is no different from general agricultural products. From this perspective, Anji white tea and Anji bamboo shoots are both in their original form of a brand. They gain recognition through the special attributes of their place of origin, gradually becoming iconic commodities. In this sense, Anji white tea and similar public brands can basically be seen as commonly owned by the locals, lacking exclusivity. Therefore, there are cases where a few tea farmers and enterprises do not cherish the public brand, engaging in actions that damage the brand's reputation.
In view of this, Anji white tea has always adopted dual trademark management, namely, the "Anji White Tea" trademark + enterprise trademark mode, combining the mother trademark with the sub-brand trademark. Only members of the Anji County White Tea Association can use the Anji white tea brand. Anji white tea packaging is unified, meaning that any packaging bearing the four characters "Anji White Tea" must include the original place of origin certification trademark and the manufacturer's trademark, along with the production factory name and address, etc. This ensures that everyone cherishes the construction of the public brand, while ensuring the quality of white tea, improving its quality, and facilitating management.
For small and medium-sized tea farmers without their own brands, they are encouraged to join professional white tea cooperatives, uniformly using the cooperative brand. If individual households handle things poorly, it will still harm the Anji white tea industry. The largest white tea cooperative in Anji County is the Huangpujiangyuan Cooperative, authorized by the government to use the registered trademark "Huangpujiangyuan". It includes more than 350 tea farmers, 275 large and small white tea processing plants, driving around 18,000 to 19,000 households, with the tea garden divided into eight regions, and the tea fields within each region further numbered, assigning responsibilities to individuals, enabling members to better maintain the brand image when using the cooperative brand. Currently, the Huangpujiangyuan Cooperative has white tea trademarks such as "Ye Jia Bai" and "Huangpujiangyuan", and plans to register another trademark, forming a situation where there are trademarks for high, medium, and low-end products.
The Anji County Agriculture Bureau Specialty Station has consistently provided technical support for the development of Anji white tea, offering services and technical guidance before, during, and after the picking of Anji white tea prices, researching and promoting new technologies for cultivating Anji white tea. Since the mid-to-late 1990s, annual regular training sessions have been conducted for Anji white tea machinery, fertilizers, and picking techniques. Last year, the government utilized the Unicom company network to open a text message platform for tea farmers, notifying them instantly about pest control, laws and regulations, and market information. Strictly controlling quality monitoring, this year, in the province-wide quality inspection of Anji white tea, all 20-plus Anji white tea enterprises inspected were fully qualified. Anji white tea also follows the trend of green, harmless, and organic development. By 2004, there were already 14,000 mu of provincial non-polluting tea bases and 3,000 mu of certified organic tea area. This year, it is estimated that around 20 enterprises will apply for non-polluting organic tea certification.
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White tea, also known as Anji white tea, is one of the six major types of Chinese tea. Anji white tea has tender leaves that are pure white, with only the main vein showing a slight green color, making it a rare variant tea species. It belongs to the "low-temperature sensitive type" of tea. The China Anji White Tea Network introduces the origin of white tea, the history of Anji white tea, Anji white tea prices, and displays of Anji white tea enterprises. To find white tea, visit China Anji White Tea Network!