The Olympics opening ceremony has entered the one-month countdown, with world records being broken several times. On top of that, Korean male models are showcasing trendy winter styles. This article is from the Global Textile Network. Please indicate the source if you reprint it! On July 2nd at the U.S. Olympic Swimming Trials, the women's 100-meter backstroke world record was broken twice within two minutes. The U.S. swimming team coach even predicted before the race that 18 world records would be broken because the swimmers were wearing the fourth-generation Speedo LZR.
In addition to the three major sportswear sponsoring companies, some sports apparel companies with advantages in certain fields are also getting a share of the pie. For instance, Mizuno, Descente, and Asics are currently supporting the Japanese team, but 25-year-old Japanese swimming star Kosuke Kitajima requested to wear Speedo for competition in order to achieve good results, and his request was granted.
Since May, Nike, Adidas, and Li-Ning, the three giants in the sports goods market in China, have successively launched national team competition uniforms. Without exception, these outfits all emphasize technological innovation as their main selling point. Adidas is an Olympic Games partner, Nike sponsors 22 national teams, and the four gold medal "Dream Teams" supported by Li-Ning have won more than half of the total number of gold medals for the Chinese Olympic delegation.