July 21, 2011, Thursday - A 50,000 square meter mall customized for the backbone of society is about to shine.
After months of preparation, R&F Xicheng Plaza is set to make a dazzling debut in Chongqing University Town. This will be the first quality shopping center in University Town integrating home building materials, star-rated cinemas, and brand-name dining, and it will become a gathering point for over a million consumers in the area.
The appearance of R&F Xicheng Plaza marks the end of the current "street-front sales of building materials" in University Town, successfully entering an era of mainstream comprehensive mall quality consumption. Tens of thousands of new homes in University Town that require renovation will also be satisfied, with high-quality lives tailored by over a hundred quality home and building material brands for residents of University Town about to begin.
Meeting the Home Needs of an "Emerging City"
University Town Faces New Challenges
Accurate Positioning for the "Backbone of Society"
Quality Services Leading Industry Standards
Covering an area of 33 square kilometers, with 14 universities settled in, a new population of 300,000 moving in, and a total population expected to reach one million—equivalent to a medium-sized city... After nearly ten years of development, Chongqing University Town has already shown strong home consumption power.
According to reports, University Town currently has a massive development volume exceeding 10 million square meters. By the end of 2010, millions of square meters of villas, townhouses, and premium high-rise buildings from major real estate giants like R&F, Longfor, Jincheng, and Financial Street have been completed. Tens of thousands of high-end villas, townhouses, and premium high-rises have been handed over or are about to be handed over, leading to an explosive growth in the first round of occupancy in University Town.
Looking at the entire University Town, the home and building materials market has remained in a vacuum state, with prominent consumption gaps urgently needing to be filled. R&F Xicheng Plaza is located in the core area known as the "city center" of University Town, next to the only station of Line 1 of the light rail in University Town, uniquely controlling the "smooth transportation hub" and exclusively enjoying two favorable factors of track commerce. This is the first home living pavilion tailor-made for the core business district of University Town, integrating features such as scale and centrality. It is not only a new benchmark for home consumption in University Town but also a pioneer and leader in the local home market.
"Accurate Positioning for the Backbone of Society"
"Quality Services Leading Industry Standards"
"We provide high-quality home living services," said a relevant person in charge of R&F Xicheng Plaza. This person stated that since the beginning of recruitment, R&F Xicheng Plaza has set high standards for numerous home brand merchants eager to join: "Products must meet the consumption needs of University Town, combining fashion and quality; products must be well-known brands with a sense of life style; merchants must provide a series of good services, making consumers feel comfortable when buying and reassured when using..." Fully meeting various consumer demands. It is precisely because of these high standards and strict requirements that after careful selection by R&F Xicheng Plaza, a large number of quality brands have been able to settle in, allowing more brands with strength and quality assurance to become the first participants in the home layout of University Town.
On the basis of satisfying brand positioning, R&F Xicheng Plaza will also provide professional shopping guide services to consumers, further enhancing their home shopping experience through a series of service methods including all-round, whole-process, and full-time services. It is understood that from the very beginning, R&F Xicheng Plaza proposed the slogan of "professional shopping guide services" and signed integrity agreements with merchants to ensure "brand after-sales services and quality guarantees."
R&F Xicheng Plaza always emphasizes team collaboration and process control, requiring merchants to fully cooperate and work hand-in-hand with R&F to provide consumers with a complete set of sales services, fully meeting all kinds of consumer service requirements.
A Rich Variety of Home Businesses Covering 50,000 Square Meters
Leading Brands Pioneering New Fashion Trends
As the only large-scale home store in the University Town area currently, R&F Xicheng Plaza, with its international design planning, covers an impressive 50,000 square meters across four specialized floors, introducing multiple top-tier brands from the industry, elevating the standard of home commerce in University Town and achieving a comprehensive upgrade in commercial structure.
Currently, many renowned brands such as Dongpeng, Plowar, Opple, Schneider, Midea, Siwei, Gauss, Felden, Marco Polo tiles, Weimei lighting, Yuechu kitchen cabinets, Ok kitchen cabinets, Fulin, Del, Leopard King, Shenda, Tianhong, Runan wooden doors, Sunlight frameless windows, Meixin, Romario, King, Bavia, Homestay, Euro-American Best, Dihao, Wanmeijia, Ouhua, Rou Ran wallpaper, Glen Brown wallpaper, Southern Homestay, Gangfu Taizi, Dinoya, Jasmine Garden, Four Gentlemen, Nanfeng Homestay, Marvelous Decoration, Jiutian, Aobote, Huanglins Homestay, Zhi zhi le, Yi Hui Xuan, Meilong Premium Fabric Art, and Shenyun tiles have already moved into this project and are in the final stages of preparation before opening.
Some merchants expressed that, "For the R&F Xicheng Plaza project, both manufacturers and general agents are optimistic about its future prospects. The current store renovations are nearing completion, and they will soon offer highly cost-effective quality products to consumers in University Town."
Southern Homestay
Experience World-Class Furniture Excellence
Gangfu Taizi Furniture
Image Flagship Store Presenting Homestay
Unique Home Shopping Experience Four Gentlemen Classical Furniture
Southern Furniture has formed a global strategic partnership with Italy's top furniture design company, Euro Adi, presenting consumers with more distinctive personalized home products. This time, Southern Homestay established a University Town boutique store in R&F Xicheng Plaza covering nearly 3,000 square meters, investing over 5 million yuan, with a professional service team providing full-process shopping guidance services. The brand series in the store offer nine color options and over 4,000 types of furniture models, comprehensively meeting your fashionable quality needs for furniture.
Gangfu Taizi Furniture
Image Flagship Store Presentation
Chengdu Gangfu Taizi Furniture Company adheres to the corporate philosophy of "people-oriented and efficiency as the soul", optimizing beneficial resources and continuously innovating to create a perfect home living environment. All furniture products are made from high-quality raw materials, with designs blending elegance and avant-garde, classical and modern styles, seeking innovative styles in classical art and managing perfect furniture art with a simple heart. It is understood that this time Gangfu Taizi Furniture established an image flagship store in R&F Xicheng Plaza, where all classic series of the brand will be fully displayed in R&F Xicheng Plaza, aiming to let every visitor fully experience the excellent quality of Gangfu Taizi Furniture.
Homestay
Unique Home Shopping Experience
Homestay, as one of the outstanding dealers among nearly 3,000 nationwide distributors of Quanyou Homestay, is the eighth subsidiary enterprise under Chengdu Huayang Image Main Store. Investing tens of millions of yuan in Chongqing, it collaborates strongly with the high-quality R&F Xicheng Plaza to create a distinctive home environment for the people of the mountain city and build a beautiful home together. The Homestay brand offers various types and levels of home choices, covering villa to small households, high, medium, and low-end ranges comprehensively, from design decoration to move-in, from quality assurance to lifelong after-sales maintenance... Customers enjoy full-process thoughtful services. Homestay is committed to creating an environmentally friendly, comfortable, fashionable, and warm home for consumers!
Four Gentlemen Classical Furniture
Experience Chinese Flavor
Four Gentlemen Classical Furniture Co., Ltd. is a company specializing in the research, development, and production sales of Ming and Qing classical artistic furniture. The Ming and Qing classical rosewood furniture produced by the company mainly uses carefully selected precious woods such as sandalwood, huanghuali, rosewood, black sandalwood, etc., with ingenious mortise-and-tenon joints and edge structures, inheriting the unique shape and smooth lines style of Ming and Qing furniture. Skilled craftsmen meticulously carve to achieve the perfect combination of "form, art, material, and charm" in classical furniture. The company always follows the concept of "superior material, exquisite craftsmanship, reputation first, shaping a century-old brand," and the exquisitely crafted rosewood classical furniture products possess practical, aesthetic, collection, and investment value.
Babia Lighting
Taste European Classical Elegance
Babia Lighting is another royal classic legend passionately created by Fuyu Group of Zhongshan City. The products have successively passed CCC, UL, GS, SASO, and certifications from multiple countries in Europe, and are popular in many countries and regions. Babia's craftsmen go through dozens of special processes, adopting European traditional manufacturing techniques, integrating the noble romantic elegant cultural connotation of European classical lighting, passionately crafting royal-style products, and showcasing royal dignity with luxurious classical lighting, home furnishings, and exquisite decorations, decorating classic mansions, and creating aristocratic grandeur. At the time of opening, Babia presents the entire series of classics, allowing consumers to experience the charm of European classical lighting firsthand.
Shopping and Leisure Combined
Enjoy a Relaxing New Life
R&F Xicheng Plaza integrates home building materials, star-rated cinemas, and brand-name dining in a composite format, with home stores as the main theme, inviting Poly Wanh International Cinema and Yihui Private Restaurant to strongly enter, meeting the new leisure and entertainment needs of consumers in University Town.
Poly Wanh (R&F City) International Cinema is the first five-star modern multi-hall cinema in University Town, whose audio-visual effects can rival IMAX films. Yihui Private Restaurant mainly promotes river cuisine, prepared by master chefs, giving your taste buds an unparalleled culinary experience!
R&F Xicheng Plaza creates a high-class and distinctive home consumption and leisure entertainment destination for you, allowing you to gain a tasteful and warm home while choosing tomorrow's lifestyle and attitude.
Reported by Yang Jie of Chongqing Evening News.
Customized for the backbone of society, a 50,000 square meter mall shines brilliantly.
After months of preparation, R&F Xicheng Plaza is about to make a dazzling debut in Chongqing University Town. This will be the first quality shopping center in University Town integrating home building materials, star-rated cinemas, and brand-name dining, and it will become a gathering point for over a million consumers in the area.
The appearance of R&F Xicheng Plaza marks the end of the current "street-front sales of building materials" in University Town, successfully entering an era of mainstream comprehensive mall quality consumption. Tens of thousands of new homes in University Town that require renovation will also be satisfied, with high-quality lives tailored by over a hundred quality home and building material brands for residents of University Town about to begin.
Meeting the Home Needs of an "Emerging City"
University Town Faces New Challenges
Accurate Positioning for the "Backbone of Society"
Quality Services Leading Industry Standards
Covering an area of 33 square kilometers, with 14 universities settled in, a new population of 300,000 moving in, and a total population expected to reach one million—equivalent to a medium-sized city... After nearly ten years of development, Chongqing University Town has already shown strong home consumption power.
According to reports, University Town currently has a massive development volume exceeding 10 million square meters. By the end of 2010, millions of square meters of villas, townhouses, and premium high-rise buildings from major real estate giants like R&F, Longfor, Jincheng, and Financial Street have been completed. Tens of thousands of high-end villas, townhouses, and premium high-rises have been handed over or are about to be handed over, leading to an explosive growth in the first round of occupancy in University Town.
Looking at the entire University Town, the home and building materials market has remained in a vacuum state, with prominent consumption gaps urgently needing to be filled. R&F Xicheng Plaza is located in the core area known as the "city center" of University Town, next to the only station of Line 1 of the light rail in University Town, uniquely controlling the "smooth transportation hub" and exclusively enjoying two favorable factors of track commerce. This is the first home living pavilion tailor-made for the core business district of University Town, integrating features such as scale and centrality. It is not only a new benchmark for home consumption in University Town but also a pioneer and leader in the local home market.
"Accurate Positioning for the Backbone of Society"
"Quality Services Leading Industry Standards"
"We provide high-quality home living services," said a relevant person in charge of R&F Xicheng Plaza. This person stated that since the beginning of recruitment, R&F Xicheng Plaza has set high standards for numerous home brand merchants eager to join: "Products must meet the consumption needs of University Town, combining fashion and quality; products must be well-known brands with a sense of life style; merchants must provide a series of good services, making consumers feel comfortable when buying and reassured when using..." Fully meeting various consumer demands. It is precisely because of these high standards and strict requirements that after careful selection by R&F Xicheng Plaza, a large number of quality brands have been able to settle in, allowing more brands with strength and quality assurance to become the first participants in the home layout of University Town.
On the basis of satisfying brand positioning, R&F Xicheng Plaza will also provide professional shopping guide services to consumers, further enhancing their home shopping experience through a series of service methods including all-round, whole-process, and full-time services. It is understood that from the very beginning, R&F Xicheng Plaza proposed the slogan of "professional shopping guide services" and signed integrity agreements with merchants to ensure "brand after-sales services and quality guarantees."
R&F Xicheng Plaza always emphasizes team collaboration and process control, requiring merchants to fully cooperate and work hand-in-hand with R&F to provide consumers with a complete set of sales services, fully meeting all kinds of consumer service requirements.
A Rich Variety of Home Businesses Covering 50,000 Square Meters
Leading Brands Pioneering New Fashion Trends
As the only large-scale home store in the University Town area currently, R&F Xicheng Plaza, with its international design planning, covers an impressive 50,000 square meters across four specialized floors, introducing multiple top-tier brands from the industry, elevating the standard of home commerce in University Town and achieving a comprehensive upgrade in commercial structure.
Currently, many renowned brands such as Dongpeng, Plowar, Opple, Schneider, Midea, Siwei, Gauss, Felden, Marco Polo tiles, Weimei lighting, Yuechu kitchen cabinets, Ok kitchen cabinets, Fulin, Del, Leopard King, Shenda, Tianhong, Runan wooden doors, Sunlight frameless windows, Meixin, Romario, King, Bavia, Homestay, Euro-American Best, Dihao, Wanmeijia, Ouhua, Rou Ran wallpaper, Glen Brown wallpaper, Southern Homestay, Gangfu Taizi, Dinoya, Jasmine Garden, Four Gentlemen, Nanfeng Homestay, Marvelous Decoration, Jiutian, Aobote, Huanglins Homestay, Zhi zhi le, Yi Hui Xuan, Meilong Premium Fabric Art, and Shenyun tiles have already moved into this project and are in the final stages of preparation before opening.
Some merchants expressed that, "For the R&F Xicheng Plaza project, both manufacturers and general agents are optimistic about its future prospects. The current store renovations are nearing completion, and they will soon offer highly cost-effective quality products to consumers in University Town."
Southern Homestay
Experience World-Class Furniture Excellence
Gangfu Taizi Furniture
Image Flagship Store Presenting Homestay
Unique Home Shopping Experience Four Gentlemen Classical Furniture
Southern Furniture has formed a global strategic partnership with Italy's top furniture design company, Euro Adi, presenting consumers with more distinctive personalized home products. This time, Southern Homestay established a University Town boutique store in R&F Xicheng Plaza covering nearly 3,000 square meters, investing over 5 million yuan, with a professional service team providing full-process shopping guidance services. The brand series in the store offer nine color options and over 4,000 types of furniture models, comprehensively meeting your fashionable quality needs for furniture.
Gangfu Taizi Furniture
Image Flagship Store Presentation
Chengdu Gangfu Taizi Furniture Company adheres to the corporate philosophy of "people-oriented and efficiency as the soul", optimizing beneficial resources and continuously innovating to create a perfect home living environment. All furniture products are made from high-quality raw materials, with designs blending elegance and avant-garde, classical and modern styles, seeking innovative styles in classical art and managing perfect furniture art with a simple heart. It is understood that this time Gangfu Taizi Furniture established an image flagship store in R&F Xicheng Plaza, where all classic series of the brand will be fully displayed in R&F Xicheng Plaza, aiming to let every visitor fully experience the excellent quality of Gangfu Taizi Furniture.
Homestay
Unique Home Shopping Experience
Homestay, as one of the outstanding dealers among nearly 3,000 nationwide distributors of Quanyou Homestay, is the eighth subsidiary enterprise under Chengdu Huayang Image Main Store. Investing tens of millions of yuan in Chongqing, it collaborates strongly with the high-quality R&F Xicheng Plaza to create a distinctive home environment for the people of the mountain city and build a beautiful home together. The Homestay brand offers various types and levels of home choices, covering villa to small households, high, medium, and low-end ranges comprehensively, from design decoration to move-in, from quality assurance to lifelong after-sales maintenance... Customers enjoy full-process thoughtful services. Homestay is committed to creating an environmentally friendly, comfortable, fashionable, and warm home for consumers!
Four Gentlemen Classical Furniture
Experience Chinese Flavor
Four Gentlemen Classical Furniture Co., Ltd. is a company specializing in the research, development, and production sales of Ming and Qing classical artistic furniture. The Ming and Qing classical rosewood furniture produced by the company mainly uses carefully selected precious woods such as sandalwood, huanghuali, rosewood, black sandalwood, etc., with ingenious mortise-and-tenon joints and edge structures, inheriting the unique shape and smooth lines style of Ming and Qing furniture. Skilled craftsmen meticulously carve to achieve the perfect combination of "form, art, material, and charm" in classical furniture. The company always follows the concept of "superior material, exquisite craftsmanship, reputation first, shaping a century-old brand," and the exquisitely crafted rosewood classical furniture products possess practical, aesthetic, collection, and investment value.
Babia Lighting
Taste European Classical Elegance
Babia Lighting is another royal classic legend passionately created by Fuyu Group of Zhongshan City. The products have successively passed CCC, UL, GS, SASO, and certifications from multiple countries in Europe, and are popular in many countries and regions. Babia's craftsmen go through dozens of special processes, adopting European traditional manufacturing techniques, integrating the noble romantic elegant cultural connotation of European classical lighting, passionately crafting royal-style products, and showcasing royal dignity with luxurious classical lighting, home furnishings, and exquisite decorations, decorating classic mansions, and creating aristocratic grandeur. At the time of opening, Babia presents the entire series of classics, allowing consumers to experience the charm of European classical lighting firsthand.
Shopping and Leisure Combined
Enjoy a Relaxing New Life
R&F Xicheng Plaza integrates home building materials, star-rated cinemas, and brand-name dining in a composite format, with home stores as the main theme, inviting Poly Wanh International Cinema and Yihui Private Restaurant to strongly enter, meeting the new leisure and entertainment needs of consumers in University Town.
Poly Wanh (R&F City) International Cinema is the first five-star modern multi-hall cinema in University Town, whose audio-visual effects can rival IMAX films. Yihui Private Restaurant mainly promotes river cuisine, prepared by master chefs, giving your taste buds an unparalleled culinary experience!
R&F Xicheng Plaza creates a high-class and distinctive home consumption and leisure entertainment destination for you, allowing you to gain a tasteful and warm home while choosing tomorrow's lifestyle and attitude.
Reported by Yang Jie of Chongqing Evening News.