Common Pitfalls in Corporate Website Content Design
1. Misuse of Flash on Corporate Websites
It is certainly acceptable to use clever Flash on a company website. However, some enterprise managers often request that the entire site be built using Flash, believing this is the only way to make their site beautiful and elegant. This belief leads to many corporate websites displaying a 'loading' screen upon entry, forcing users to wait before they can access the site properly. In reality, such waiting often results in losing many users because the internet speed in China is not yet ideal. For them, visiting such a site means enduring a long wait. Foreign users, on the other hand, prefer simple and clear websites, like Microsoft's site where you won't find excessive Flash. The answer is no! Only those who must visit your site or those looking to steal from it would endure such waits.
2. Website Content Pitfall
Almost all company websites follow the same pattern: company introduction, profile, products, reputation, guestbook, etc. But do all companies need such content? Each company should design its website based on its actual situation rather than following the advice of web development companies. Many web development companies today, in order to reduce costs, develop sites using a unified backend with only minor interface changes. Such websites are better off being developed by self-service website building companies rather than wasting money on custom development.
Even though most company websites include all the mentioned sections, if you click through, you'll often find these sections empty or marked as "under construction." Do you know why? Because these sections are not suitable for their company; there is no appropriate content to place there. Therefore, the content of a corporate website should be small but precise, tailored specifically for the company itself, avoiding the trap of trying to cover everything without any unique characteristics.
3. Routine Maintenance Pitfall
The person responsible for the company's website often believes that as long as the site can be accessed normally, no maintenance is needed otherwise. This is incorrect. If you enter many company websites today, you will find that the news posted is months old, showcasing outdated products that haven't been updated for months. Would you enjoy visiting such a site? It gives the impression that the company's website is just for show and reflects poorly on the company's management.
It’s best if a company website frequently asks visitors for feedback on the site and what improvements are needed. A survey could be set up on the website to collect this information, allowing us to update and improve our site in a timely manner. Therefore, please don't think that simply ensuring access is sufficient for website maintenance.
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