How to optimize a website has always been a common topic among webmasters. Many people believe that a site with strong external links will have a good ranking on search engines, and it is indeed proven that all websites with good rankings rely heavily on their external links. In Shenyang's website creation scene, it is evident that external links play a crucial role in natural website rankings. Of course, external links are just one of the important factors in website optimization. Website optimization must consider various comprehensive factors. During the process of building a website, most customers take into account the later promotion of the website. Our designers and programmers also consider the later optimization and promotion of the website while working. Here, I would like to briefly discuss how to establish a solid foundation for external links when optimizing a new website.
4: Links should be extensive but not excessive, prioritizing relevance. When establishing links, content relevance is one of the most important considerations. If external links can be related to the website's theme, it’s ideal. Sometimes, even if a page isn't directly related to the entire site's theme, as long as the page's own theme is relevant to the linked page, it carries more weight than unrelated links. For example, a restaurant claiming how great our web design is may not be very credible, but if it comes from a peer or a design company, the credibility increases significantly.
2: The quality of external links far outweighs the quantity. We often see websites in the same industry where sites with fewer external links rank better than those with more. This shows that the quality of external links far exceeds the importance of quantity. A high-quality external link is more effective than dozens or even hundreds of junk links. Search engines frequently update website rankings, and each update removes some of the links deemed useless by the search engine, which explains why we sometimes find a significant reduction in external links when checking the website.
1: Website external links should also focus on naturally formed logic. Search engines place great emphasis on natural patterns. It's best to avoid sudden surges in link-building, as obvious over-optimization can easily lead to penalties from search engines. Once penalized, all previous efforts become wasted. Some people add large numbers of external links within a short period, only to abandon them afterward, which is harmful to website optimization. Even if the website hasn’t been penalized by search engines, the keyword rankings will fluctuate. It's better to steadily increase external links over time. Instead of adding hundreds of links in a month and then stopping, it's more effective to distribute this time and effort over several months, gradually and consistently increasing them.
5: Valuable content sometimes forms the basis of high-quality external links. Links cannot produce content, but valuable content can bring high-quality links to the website. If a website provides users with highly valuable content that meets their needs, and other webmasters cannot provide enough content on their own sites, they might link externally to your site if they believe it solves user problems and satisfies their needs.
3: Strong external links require consistent accumulation over time. External links form the foundation of a website, and website optimization doesn't show results in just a few weeks. Building external links requires steady accumulation over time. When you use SEO tools to check competitors' websites with good rankings and find their external links are incredibly strong, remember the saying "No bitter cold, no fragrant plum blossoms" – success comes from perseverance.
Links are one of the essential characteristics of the Internet and its core. A link refers to a connection relationship pointing from one webpage to a target. The target can be another webpage, different positions on the same webpage, images, email addresses, files, or even applications.