As a new member of the Mido family, the Borealis series faithfully reflects Mido's watchmaking philosophy that is renowned in the Swiss watch industry: concise and bold design lines, professional and sophisticated mechanical techniques, Prada watches, and the selection of premium materials and components. These essences have been perfectly displayed in previous product series, and now, the Borealis series designed in Le Locle, Switzerland, has further elevated them.
The striking feature of this building is a brilliant pearl on the crown of modernist architecture style, and its essence has been reawakened in the design of this wristwatch. The stainless steel case restores the low-key geometric building structure that has been fascinating since the 1930s. The simple shape makes it visually more architecturally dynamic. The harmonious and gentle curves of the bezel contrast with the solid and right-angle design of the dial markers, creating an interesting effect. The half-moon hollow shapes at the 3 o'clock and 9 o'clock positions draw inspiration from the arched top design characteristics of the Chrysler Building, and the hands mimic the spire of the building, majestically piercing the New York skyline.
Introduction: In 2008, Mido revolutionary launched a set of innovative new products - the Borealis series wristwatches. This watch perfectly combines fashion and quality, interpreting the culture and spirit of Swiss watchmaking, reflecting the "inspiration witnesses eternity." The Borealis series draws inspiration from the appearance decoration of buildings filled with Art Deco, using the most popular technical qualities to attract today's knowledgeable male customers.
The Borealis series wristwatches take the iconic Chrysler skyscraper in New York as the source of design inspiration, perfectly combining artistic elements with watches. As another masterpiece in the history of architecture, the Chrysler Building's steel structure, streamline contour, and towering spire design all give it a heart-stirring power, making it admired by people as a rare flower in the world of architecture for nearly a century. This almost perfect excellent building becomes the design soul of the Mido Borealis series, artistically combining the elegance and strength of architecture perfectly.
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