8 (Reuters), a road show on Tudou video acknowledgment in the United States, Wang Wei in the video on Tudou advance of development, competitiveness, and so make a statement, Wang Wei also said Tudou positioning for media companies: one for the PC, mobile and other display interfaces and efficient distribution platform.
Wang Wei said at the roadshow, potatoes from the first day on the witness of the entire industry. In the five years before the development of the industry, the main competition indicators are UGC (user-generated content), once reached more than 200 competitors, the final competition focused on products and technologies. And a year ago, potatoes aware of the need to acquaint more movies, TV shows and other content, and the content is very intense competition.
But this situation has afflicted in bisected a year ago. Wang Wei pointed out that humans realize that all-embracing video website with the same cost, the acquisition of the same content, will not be much different. Therefore, from six months advanced, major Web sites have aboriginal content into the acreage, and access the input into the adaptable Internet.
Wang Wei that the potato has the advantage in these two areas, and to take advantage of the success of these two new trends.
At the same time, Wang Wei is the positioning of potato media companies, one for the PC, mobile and other display interfaces and efficient distribution platform.
The right is that we are entering the field: original content, and HBO similar. (Yan Fei new iron Tracy)
The afterward is an excerpt Wang Wei Roadshow text Record:
in January 2005 I set up the potatoes, earlier than Hulu and YouTube. In my assessment, the future anybody will be able to share any video on the Internet, you can at any time and place, watch online videos on any device. This is the purpose of the enactment of potatoes.
6 and a half years later, the potato has become a well-known Chinese online video site, our account unique visitors reached 200 million, agnate to China’s alive Internet users 40% of the total. In addition, our revenue growth year after year. There are three major driving force for the advance of potatoes: the first is the user. Users need to experience comfortable, rich online video service.
followed by the content owners, they would very much like to put their content online, admission to a huge admirers. Today, no best stay in front of the TV audience had. The third is the advertisers. These advertisers want to awning ample groups of users.
We want to build a platform to focus on entertainment content to attract younger users, and provides user-friendly and alternate acquaintance to retain barter and attract brand advertisers. We want to be a new bearing of media aggregation.
platform in order to advance the connected development of potatoes will rely on two active forces: First, access to millions of users, and second advertisers. We achievement potato video platform to accommodate two types of users, and will continue to acquire and produce video content to accommodated their needs. Our registered users grew significantly, from December 2008, an increase of 38 million since the beginning of 90 million. The number of advertisers is rapidly increasing.
as China’s first video website, we have witnessed from day one belvedere and the potato industry. In the 5 years before the development of the industry, the main antagonism indicators are UGC (user-generated content). Potatoes once reached added than 200 competitors.
Ultimately, competition is mainly focused on products and technologies.
experiencing very acute competition, only the potatoes and Youku survive. From about a year ago, we realized the charge to accompany in more movies,rift cd key kaufen, TV and entertainment content such as high-quality, but at the time, the content is acute. Soon, people realized that all the major online video sites will be the same cost, the acquisition of the same content, there are not many differences. Therefore, from about six months ago, the major Web sites have original content into the field. At the same time, the accent of mobile accessories has become increasingly prominent, the major sites have increased investment to take place in this market. Potatoes in a abundant position to take advantage of two new major trend in the future success.
potato management team has been together for many years, anniversary with different industry backgrounds and experience.
potatoes have a high amount of participation in the user abject； the content of our unique and innovative； UGC content library is very powerful； continuous advance of our mobile platform. We will use these advantages to create a brighter future.
According to the survey, potatoes in the brand, customer loyalty and user experience, arch the way, cool and far from us, but other competitors far behind. This is also the online video market, a reflection of the overall situation.
third-party data show that our unique visitors reached 200 actor, Youku is about 230 million. China’s Internet has a magic number, users and advertisers want to accept an impact, needs about 100 million unique visitors, only a few sites you can reach this magnitude. Next, we will strengthen the agreeable repository (content library) architecture, which is acute.
potatoes positioned itself as a media company, one for the PC, mobile and other display interfaces and efficient distribution platform. Most of our content repository is a user-generated content, and Youtube is acutely similar； content repository is the amount of quality content, and Hulu similar, we buy movies, TV shows. The right is that we are entering the field: original content, and HBO similar.
now, potatoes are air-conditioned, and excellent leader of the Chinese online video industry is still the only two companies affianced in user-generated content, user-generated content revenue is very impressive, very good, but it is difficult to do. For us, it takes time to develop platform for the formation of arrangement effects, take years to develop.
Secondly, the requirements of the network amount is very high, to actualize a video with the millions of national networks and video distribution through multi-layer network, which is our main challenge, take several years to achieve this affectionate of amount.
Third, there is currently operating in adopted countries, monitoring and control of these user-generated content takes a lot of effort, only a very few companies can do this. This is why there are only Youku and potatoes do because user-generated content. We have a strong user-generated content, we are the first company to do user-generated content. In the high-quality content, the key is how to spend money, a lot of Chinese content ally like, do not take the capacity of the Disney production of such ascendant large media company, so now the main access is to attending at the band’s money,buy Deus Ex Human Revolution, which is currently The main areas of competition.
Fantastic Art
Baidu, Sohu video and P2P companies are complex video, video competition is barbarous, costs significantly, but aswell very important. Must also be the competition. Right-hand side of the calm program (in-house program) or that the original video, the video company is trying to differentiate the areas of potatoes is a avant-garde in this area, about a year and a half ago to enter, we have produced two series We intend to produce at least 2-4 series, we also produced hundreds of hours of entertainment every night advertisement. In this regard, our accomplished, results demonstrated our adeptness to do this one.
three components of the potatoes mature platform, our content-rich, over time, through the introduction of more high-quality content, users will stay up, so that it can accomplish better use of the content. In the original user-generated content and video on the ability to take time to build up about the original user-generated content and video, we nurture this ecosystem has put a lot of energy, such as potato anniversary has been captivated to the fifth image , potato history was only six and a half years, this Sundance Film Festival and similar, in fact, the accepted image section potatoes have run the Sundance Film Festival program, we co-organized with the China Film Group, the current potato image section, this time we received more than ten thousand pieces of election works, last year’s shortlisted works were made into a movie will be released in Hong Kong. Around this ecosystem, we have created the original approach, beans accouchement and other functions, in adjustment to attract people to accompany the video.
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