With the arrival of midsummer, shower gels and flower waters in daily chemical products have entered the peak sales season. Yesterday, I found during my visit that this year's daily chemical products are popular for pursuing woody and Chinese herbal ingredients. Not only has Six God Company launched its latest mugwort shower gel. An insider revealed that the most important reason for daily chemical products to use the Chinese medicine brand is still related to combating the influence of preservatives.
After visiting various large supermarkets, I discovered that daily chemical brands have launched a series of refreshing, mosquito-repelling, itch-relieving, moisturizing and whitening products. Products like flower water and shower gel are continuously undergoing promotional activities. Among them, products with herbal essences have gained more consumer attention. According to supermarket staff, the sales volume of Chinese herbal products is 5% to 10% higher than that of regular products.
This year, Liushen Group has newly launched Liushen Mugwort Shower Gel, Liushen Soap, and Hanfang Liushen Shower Gel mainly based on Chinese herbal formulas. This is also the first time that Liushen has heavily incorporated the concept of Chinese herbal medicine into its promotion. A distributor of daily chemical products stated that this move also signifies the official start of Liushen Group's Chinese herbal strategy.