Shandong high-end白酒retail price rises, 53-degree Maotai breaks through one thousand yuan

by zzfhhxy22 on 2011-07-14 17:17:02

Now even McDonald's has started to raise prices, zxy_Sina Blog A. Intern reporter Yin Mingliang took the photo.

On November 18th (reporter Du Guowen), recently, the high-end baijiu market has once again echoed with the sound of "price hikes." On the 17th, after investigating the market, it was found that the retail price of high-end baijiu had quietly increased, and the price of 53-degree Maotai wine had already exceeded one thousand yuan.

On the 17th, after visiting some supermarkets in the urban area, it was learned that most of the items on the high-end liquor counters no longer had promotional labels. "Wuliangye 52 degrees is now priced at 808 yuan; during this time close to the New Year, it is the peak season for baijiu sales, and prices are expected to rise further," a liquor salesperson from a supermarket on Yinqiaonan Road introduced. Although prices have risen, the supply is still insufficient, and customers still find it difficult to buy Maotai wine by the case.

Subsequently, it was learned from a liquor specialty store on Yimeng Road that the current price of 53-degree Feitian Maotai has risen from 989 yuan at the beginning of the month to 1100 yuan, and the price of 53-degree Wuxing Maotai has also risen from 979 yuan to 1100 yuan.

"Yesterday we just received the notice of the price increase, 1100 yuan is the lowest quote, and the price reflected on the price tag is expected to be even higher," said a salesperson from the store. In this round of liquor price increases, mid-range liquors have seen an increase of 5% to 10%, while high-end liquors have seen an increase of 20% to 30%.

"In fact, since the beginning of the year, the manufacturer's wholesale price hasn't increased much; it is the sales end that has driven up the prices," said a manager from the specialty store who wished to remain anonymous. The "surge" in prices for high-end liquors like Maotai, apart from factors such as natural disasters, cannot rule out artificial manipulation by distributors. After National Day, liquor sales enter the peak season, and many distributors intentionally stockpile liquor without selling, deliberately creating a "supply shortage" sales atmosphere, thereby driving up the price of liquor.