During the Spring Festival, Volvo Cars launched a promotion in the Beijing market offering free comprehensive car insurance to buyers. Customers who obtained the eligibility to purchase a car by January 26 can buy Volvo models in Beijing between January 26 and February 28 and receive free comprehensive car insurance. The eligible models include the S40, S80L, C30, C70, XC60, and XC90.
The S40 and C30 are targeted at urban white-collar elites; the XC60 and XC90, as premium SUVs, offer the driving enjoyment for urban lifestyles and the thrill of conquering rugged terrains; the S80L is specifically designed for Chinese elites, with its top-tier luxury design showcasing an exclusive status. In 2011, Volvo will introduce more fashionable, dynamic, and fun-to-drive new products. The all-new S60 will soon be officially launched, equipped with an innovative GTDi direct-injection turbocharged engine, a pedestrian detection system with full automatic braking, and the new SENSUS multimedia information interaction system, providing consumers with exciting driving pleasure, top-level safety protection, and a convenient and comfortable driving environment. (Economic Reference)