At the announcement, Feng Xiaogang frankly admitted that he was a person easily moved. He said: These few days, my mood has been immersed in excitement. Filming this movie is really a correct choice. Subsequently, he also expressed his belief that stories that can move people will definitely attract audiences.
The film "Tangshan Earthquake," which will be fully released on July 22, had its global premiere in Tangshan yesterday (July 12). Today (July 13) afternoon, all the main creators of "Tangshan Earthquake" appeared at the premiere event held in Beijing. Regarding the topic of embedded advertising, Feng Xiaogang once again responded positively, expressing that embedded advertising helps the development of China's film industry. As for previous reports that the ticket prices for "Tangshan Earthquake" were taking advantage of the situation to increase, Feng Xiaogang clarified that the price increase was a misunderstanding and that the minimum price limit was unrelated to the audience.
In Feng Xiaogang's view, embedding advertisements in films is not an issue. The fundamental problem lies in how to perfectly integrate the embedded content with the film's plot. He said: In fact, whether the embedded content and the film are seamlessly integrated is absolutely a test of a director's skills! He also added that in order to achieve better embedding effects, he had rejected some embedded advertisers. When asked by the media which companies they were, Feng Xiaogang humorously joked: We have already heartlessly rejected them, so there's no need to bring glory to their faces anymore.
China Film News: The film "Tangshan Earthquake," which will be fully released on July 22, after holding its global premiere in Tangshan yesterday (July 12), all the main creators of "Tangshan Earthquake" appeared today (July 13) afternoon at the premiere event held in Beijing.
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Immersed in Excitement, Upholding Reality
Regarding the film "Tangshan Earthquake," Director Feng Xiaogang's goal is to capture authenticity. He said: I hope that "Tangshan Earthquake" can portray the earthquake scenes with a sense of realism and can also depict human emotions with a sense of authenticity. Subsequently, regarding the consideration of authenticity, Director Feng Xiaogang expressed that the standard of authenticity relies on a large number of documentaries and the recollections of survivors who experienced the Tangshan earthquake.
Additionally, regarding previous media reports about the film "Tangshan Earthquake" limiting ticket prices and increasing each ticket by 5 yuan, Feng Xiaogang provided a positive explanation.