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Xidan Girl's first endorsement fee may be higher than that of Xu Ri Yang Gang. A single statement by Wang Lehui drew significant attention from mainstream media, including Xinhua News Agency, CCTV, People's Network, China Network, Sohu.com, and ZOL, present at the endorsement signing ceremony for Xidan Girl promoting Mintai mobile phones.
Xidan Girl's Maiden Endorsement for Mintai Mobile Phones
On May 9th, Xidan Girl Ren Yueli appeared at the Great Hall of the People in Beijing to attend the launch event for her endorsed Mintai mobile phone products. As soon as Ren Yueli appeared, she caused a stir, with media reporters rushing forward, and numerous guests vying to take photos with her.
According to General Manager Wang Lehui of Mintai Mobile Phones, previously, Mintai had been urgently searching nationwide for a sunny, fashionable, and positive female celebrity to serve as their image spokesperson. After watching the Year of the Rabbit Spring Festival Gala, Mr. Wang realized his vision and promptly proposed to the board that the grassroots star from the Spring Festival Gala, Xidan Girl, should become the image spokesperson for Mintai, a suggestion unanimously approved by the board.
Despite being in adverse circumstances, Ren Yueli remained optimistic about life, persisting in her musical dreams. Her simplicity, kindness, purity, and resilience moved countless people. General Manager Wang Lehui stated that Ren Yueli represents the motivational figures among the post-80s and post-90s generations, aligning perfectly with Mintai Mobile Phones' market positioning targeting young consumers. Additionally, her boundless love and relentless pursuit of life and art fully resonate with Mintai's brand philosophy of perseverance and its passionate, dedicated, and positive brand proposition, making her the ideal choice as Mintai's image spokesperson.
Is Xidan Girl's Maiden Endorsement Fee Higher Than Xu Ri Yang Gang’s?
After the Spring Festival Gala, Xidan Girl quickly became a highly sought-after star and one of the most closely watched public figures. Naturally, her maiden endorsement attracted widespread media coverage, but the media were even more curious and concerned about her endorsement fee.
The reporter learned from Ren Yueli's agent Li Tie that as early as March, Shenzhen Mintai Telecommunications Co., Ltd. had extended an invitation to Ren Yueli and engaged in deep discussions regarding the endorsement through him. After agreeing on the fees, both parties quickly reached an endorsement agreement. What is the exact amount of Ren Yueli's endorsement fee? Her agent Li Tie maintained a low profile and kept it confidential.
When interviewed by the reporter, General Manager Wang Lehui indicated that Xidan Girl's endorsement fee involves business secrets and cannot be disclosed. When asked to compare it with the endorsement fee of migrant worker duo Xu Ri Yang Gang, Wang Lehui only suggested it might be higher than Xu Ri Yang Gang's initial endorsement fee.
According to the reporter's understanding, not long ago, Xu Ri Yang Gang accepted their first endorsement after gaining fame. It was reported that Wang Rong, Wang Xu's sister, once mentioned to the press that Xu Ri Yang Gang's endorsement fee could be in six figures. Whether Xidan Girl's maiden endorsement fee surpasses Xu Ri Yang Gang's remains a mystery.
Xidan Girl's Endorsement Advertisement Set to Air on CCTV
With simple and elegant attire, Ren Yueli always carries a hint of shyness in front of the camera. Speaking about her feelings on her first endorsement, Ren Yueli excitedly said, "This is my first endorsement, and for me, it's a completely new experience." Mintai Company previously gifted me a mobile phone which I often use to listen to music, finding it very convenient. I hope such a good product can reach more friends."
On that day, Mintai Mobile Phones also held the premiere of their promotional advertisement video, receiving high praise from the attending guests and media, giving everyone a refreshing view and showcasing another side of Ren Yueli. According to Ren Yueli, after reaching the endorsement agreement with Mintai Mobile Phones, she was invited in April to Guangzhou to shoot the advertisement. The advertisement is expected to air on CCTV Channel 3, Hunan TV, Jiangsu TV, and Zhejiang TV during July and August.