On April 7th, Mr. Lin Yufeng, the chairman of Fujian Qichao Company, told me on MSN that he had helped me activate a mobile blog. Last year, Mr. Lin and his technical director Mr. Zhao went to Guangzhou for a product launch event and invited me to attend. After they returned to Fujian, they helped me set up my personal WAP website on my mobile phone - "The Fifth Media Lab" (). The Hainan No. 97 gasoline price, this website can also be used on computers with the same domain name, which means both mobile internet and computer internet access to "The Fifth Media Lab" are (). After entering the password to log in, I published my first article on the mobile blog: "Remembering Tyson: Commemorating the Tenth Anniversary of Tyson's Bite!", an article I wrote supporting Tyson ten years ago after he bit Holyfield. The original title was "A Fair Word for Tyson", published in the sports section of the newspaper "Southern Weekend" in July 1997. I have been a big fan of watching Tyson's matches since living in the US 15 years ago. His bite led to a one-sided media attack that made me angry, and this article might be the only supportive text in the world at that time! After I posted the article in the mobile blog section of the "Fifth Media Lab" website on my computer, I simultaneously opened my WAP website via mobile internet, entered the mobile blog, and saw this article. In recent days, while dining with friends, I would let them check out my mobile blog via their phones!
(1) Mobile WAP DIY
The system I use, which allows simultaneous access from both computers and mobile phones using the same domain name, is the "Brand Interactive Website Building System" launched by Fujian Qichao Network Technology Co., Ltd. This is a new technology for WAP website construction known as the "WEB/WAP Website DIY System," a self-service, intelligent WAP website building tool specifically designed for large, medium, and small enterprises as well as individuals. It is a powerful design system that allows users without professional skills to design and create their own WAP websites! Enterprises or individuals can establish a simple, convenient, and powerful standard practical mobile network business platform according to their own business needs by utilizing the functions and components of the system itself, at low cost and high speed. With this system, companies can simultaneously own both mobile and computer websites and achieve interaction between the mobile and computer websites. There is also a mobile simulator on the computer WEB website, allowing direct browsing of the WAP website on the WEB website. Both WEB/WAP websites share the same domain name for interactive promotion, and messages left on the mobile website go directly to the computer website message board.
The "Brand Interactive Website Building System" helps companies easily achieve corporate informatization and solves the cost issue and technical bottleneck in WAP website construction, making the popularization of WAP websites possible. The "Brand Interactive Website Building System" is like a sumptuous buffet; WAP websites can be easily created through the use of modules and components without professional technical personnel! This thoroughly solves the problems of high costs, untimely updates, and maintenance caused by relying on professional network technicians or companies when building WAP websites, and helps companies quickly achieve corporate informatization.
We know that to search for WAP, we first need to establish corporate WAP information resources. In China, mobile searches began to emerge in recent years but have mainly been applied to entertainment information resources. The fundamental reason lies in the small number and relatively single type of domestic corporate WAP websites. The rise of PC searches was due to the existence of a large number of sites before search engines, whereas mobile searches started simultaneously with WAP websites. Therefore, to do a good job in mobile searches, it is necessary to help companies build WAP websites. To better provide mobile search information services to users, the Charming Dream Network Operation Center has launched the "Brand Interactive Website Building System," enabling companies to quickly build their own computer and mobile WAP websites at low investment, without requiring professionals for maintenance and updates. This greatly promotes the popularization of corporate mobile informatization and provides a large amount of resources for mobile searches.
(2) Wireless Mall
In 2006, Gome launched "Palm Gome," allowing people to access the latest product information via Gome's WAP website on their mobile phones. With the advent of the 3G era, the concept of mobile commerce has become increasingly ingrained, and many domestic companies have gradually realized the importance of corporate mobile informatization and mobile commerce for their own development. More and more companies are trying to establish their own WAP websites or sell their products in wireless malls, hoping to leverage this new phenomenon to boost their development. In this vast sea of information, how can your customers find you? How can WAP websites attract more visitors, and how can products displayed in wireless malls be viewed by more potential customers? To achieve these goals, professional promotional methods are needed, and mobile search engines are the most cost-effective and efficient way to promote mobile commerce, attracting more potential customers to WAP websites and products in wireless malls, thereby maximizing corporate benefits.
Studies show that mobile search engines are currently the most important and effective way to find mobile information resources and promote businesses, especially for finding wireless mall products, allowing users to quickly find suitable products and compare prices. Mobile search engines are the main way users acquire resources. When using wireless malls, users searching for product information tend to directly input product names into the mobile search input box, and a considerable proportion of users have this habit.
A global mobile e-commerce portal is the best shop for promoting products, allowing customers to conduct business transactions with merchants anytime and anywhere via their mobile phones. Merchants can release their product information, promotional information, etc., through the computer website (Web) platform, and the information needs to be published only once to appear on both the computer website (Web) and the mobile website (Wap).
(3) Charming Dream Network: Mobile Search + WAP DIY + Wireless Mall
During my first encounter with Mr. Lin, what impressed me most was that Fujian Qichao Network Technology Co., Ltd. has three major core businesses under its umbrella: Brand Interactive Website Building, Mobile Search Engine, and Wireless Mall. These form a complete mobile commerce operation model and profit model, providing comprehensive, standardized, one-stop mobile commerce services and mobile e-commerce solutions for enterprise customers. It can be imagined that the foundation and environment for future mobile e-commerce will be constituted by these three elements. The Charming Dream Network () created by Qichao Company is a professional Chinese mobile search engine portal, providing over 10 mobile resource search services including web pages, enterprises, goods, pictures, ringtones, as well as various practical information queries such as bus inquiries, violation inquiries, weather forecasts, etc. Currently, it has the largest group of mobile internet users nationwide and the most extensive mobile resource database, with average terminal visits exceeding tens of millions across the country. It is China's most influential mobile internet brand and the strongest mobile search brand serving enterprises.
China's mobile phone users have approached 500 million, with about 100 million active mobile internet users. As the steps towards 3G become clearer, mobile phone performance gradually improves, and the mobile search market matures, users' enthusiasm for using mobile phones to access the internet continues to grow. Search services can drive the depth and breadth of overall mobile value-added service usage, and mobile search services will become a new high-growth point in the market, inevitably sparking a new wave of mobile search economy.
Finally, it is suggested that iResearch should also establish its own WAP website, using the same domain name as on the internet, so that people can view iResearch information anytime and anywhere via their mobile phones.
(Note: WAP refers to mobile internet access, just as WEB refers to computer internet access.)
(This article was first published on iResearch and is excerpted from the book "Wireless Advertising: The Release Format and Application Standards of Mobile Advertising." Please look forward to the upcoming series sharing successful cases of mobile marketing.)
Click to view more articles by this expert.