Comprehensive Visit to 7 Dongfeng Peugeot "Blue Box" 4S Stores (with photos) - Sohu Auto

by qiyouchax64 on 2011-05-18 12:06:53

Huijing Kemane tops the overall rankings with 28.5 points, while Biaolong Jingjin leads in software scores.

Overview:

In 2004, Dongfeng Peugeot's first "Blue Box" was born at the Shuanglong Yihetong Auto Exhibition Center in Beijing. Established the same year, Huijing Kemane is currently China's largest Dongfeng Peugeot 4S store and one of the world's largest Dongfeng Peugeot 4S stores. With the establishment of Tianzhi Long, Beijing now has seven "Blue Boxes."

"Blue Box" is a synonym for Dongfeng Peugeot 4S stores, named for its distinctive "blue box" architectural design. The deep Mediterranean blue perfectly embodies the new European style. In France, the "Blue Box" has gone through several generations of evolution to form its current appearance, becoming the globally unified iconic architectural form of Dongfeng Peugeot brand 4S stores.

Beijing's seven "Blue Boxes" strictly adhere to Dongfeng Peugeot's unified standard specifications while each having its own creative characteristics. Some have complete and luxurious entertainment facilities, some have advanced hardware facilities, and some host many events. Appropriate differentiation attracts more customers and makes the "Blue Box" even more famous.

Manufacturer Appearance:

"Blue Box" implies global service unification

He Wei, Sales Director of Dongfeng Peugeot Beijing Region: Dongfeng Peugeot currently has seven authorized dealers in Beijing. Beijing is our key market nationwide, and our annual sales are also the largest among all cities nationwide. We currently have no plans to expand the dealer network in Beijing. For each dealer, the manufacturer has both a unified strict standard specification and encourages them to actively create their own characteristics.

The 120 standards introduced by Dongfeng Peugeot from Peugeot France are very comprehensive and detailed, with strict regulations on various aspects of the dealer's hardware and software. The manufacturer conducts follow-up visits with new customers regarding whether the dealer has reached these standards, detailed to whether the customer is satisfied with a certain piece of hardware, whether the service personnel proactively offered coffee, and whether the children enjoyed themselves. Each item has four options: completely satisfied, fairly satisfied, average, and dissatisfied. However, only if the customer chooses completely satisfied can the dealer score points. Those ranking in the top 20 nationwide will receive rewards, while those in the bottom 40 will face penalties such as deduction of rebates.

Currently, in Changchun, there are three Dongfeng Peugeot 4S stores dealing in imported Peugeots in Beijing, but this is not authorized by the manufacturer due to some historical reasons. It is still unclear whether domestically produced and imported Peugeots will be sold under the same network in the future. However, according to national policies, only those authorized by the manufacturer will be able to sell imported vehicles in the future.

Vehicle Condition Update:

Peugeot 206 1.4L arriving mid-September

Currently, the supply of various models of the Peugeot 206 1.6L and 307 at each Dongfeng Peugeot 4S store in Beijing is relatively sufficient. The newly launched Peugeot 206 1.4L is expected to arrive around mid-September.

"The 206 1.4L in other regions has already started supplying goods, but the Beijing market needs to install OBD, so it will take approximately until mid-September," said Ge Chunyuan, Deputy General Manager of Dongfeng Peugeot Huijing Kemane Exclusive Store. As of August 10, the store had already received over 30 orders.

The manufacturer has increased the exclusive supply of goods to Beijing. Currently, all colors of the four styles of the 206 1.6L are available.

Additionally, according to Ge Chunyuan, currently, all stores in Beijing only have four new 307 models: 1.6 manual basic type, 1.6 automatic basic type, 2.0 manual, and 2.0 top configuration. Due to low demand for other models, the manufacturer has reduced supplies, and none of the stores have inventory. Booking requires 1 to 1.5 months. Silver and black inventories are more abundant, while red and Aegean blue inventories are less.

At Dongfeng Peugeot Shuanglong Refined Exclusive Store, the inventory of the 206 and 307 is also relatively sufficient. For imported vehicles, colors such as green, silver, and red for the 206CC, crystal silver and champagne for the 407, and crystal silver for the 407SW are available. Other colors, as well as the 307CC and 307SW, require booking, and the required time depends on the manufacturer's supply situation.

Beijing Penghan After-sales Service Can Be Scheduled

The customer lounge on the first floor is relatively simple, while the VIP customer lounge on the second floor is very luxurious, with spacious rest areas and new cinema, KTV rooms, gym, massage chairs, and other facilities inside.

Wang Ping (Marketing Manager): Our store used to be a 3S store for Peugeot France, with rich experience in selling and servicing imported cars. All repair technicians are automotive professionals, with over 75% being senior technicians. The company not only provides door-to-door delivery services but also offers after-sales service appointments. When the vehicle is under repair, there is a dedicated person in charge, and the owner is notified after the repair is completed for inspection.

Mr. Zhang (Peugeot 206 owner undergoing repairs): The repairs here are quite professional and thorough. Although my car was not purchased here, I often come here for maintenance and repairs. The fees are relatively expensive though.

A. Store Location Score: 4 Points - Near main roads, close to bus stops, convenient transportation.

B. Hardware Completeness Score: 4 Points - Complete and luxurious customer lounge equipment, spacious and clean repair workshop.

C. Store Cleanliness Score: 4 Points - Spacious showroom, reasonable layout, but dim lighting.

D. Sales Service Attitude Score: 3 Points - No salesperson reception.

E. Technician Proficiency Score: 4.5 Points - First-class repair enterprise, over 75% senior technicians.

F. Customer Satisfaction Score: 4 Points - Professional repairs, reliable.

G. Hotline Answering Situation Score: 4 Points - Fast answering speed, detailed inquiries, meticulous explanations.

Tianzhilong Offers Monthly Promotions

Zhang Chunsheng (After-sales Service Manager): We continuously launch discounts and added-value services every month. We have conducted the "365 Days Home Service" activity and introduced the "Stellar Service", extending the repair hours by two hours every night. We also provide scheduled repairs and maintenance and deliver the repaired vehicles to the customers' homes.

Mr. Liu (Peugeot 307 Owner): I chose to buy a car here because the service of this store is pretty good, the technicians are also quite professional, and the convenience of transportation is important too.

A. Store Location Score: 4 Points - Located on the North Fourth Ring Road, with many buses nearby, very convenient for travel.

B. Hardware Completeness Score: 3.5 Points - Not very complete hardware equipment, repair workshop and spare parts area are separately isolated.

C. Store Cleanliness Score: 3.5 Points - Small and crowded showroom, but bright lighting, clean floors.

D. Sales Service Attitude Score: 4 Points - Enthusiastic reception by front desk and salespeople, professional and detailed explanations.

E. Technician Proficiency Score: 4 Points - First-class repair enterprise.

F. Customer Satisfaction Score: 4 Points - Convenient transportation, reliable repairs.

G. Hotline Answering Situation Score: 4 Points - Quick answering, detailed inquiries, meticulous explanations, and appointment viewing provided.

Huijing Kemane Outstanding Services

Su Mengchun (General Manager): We strive to make our pre-sales and after-sales services outstandingly meticulous. We regularly conduct surveys and training in employee training and reception services. Dongfeng Peugeot and Peugeot France's training centers are both set up here, and the manufacturer places great importance on us. Only by highlighting services and details can we truly let customers experience the cultural care behind Peugeot.

Mr. Li (Peugeot 307 Owner): The repair services here are okay, but the exhaust pipe of the 307 has always had a small problem that hasn't been resolved after multiple repairs. It might be a product issue, but I hope the 4S store can resolve it satisfactorily for us; otherwise, replacing and repairing repeatedly is also troublesome.

A. Store Location Score: 4 Points - Located 1000 meters west of Fengyi Bridge, obvious sign, convenient transportation.

B. Hardware Completeness Score: 4.5 Points - Large store scale, all facilities included.

C. Store Cleanliness Score: 4 Points - Spacious and bright showroom, very clean floors, nice decoration.

D. Sales Service Attitude Score: 3.5 Points - Salespeople are not very proactive in reception, but explanations and services are still good.

E. Technician Proficiency Score: 4.5 Points - Strong repair capabilities, national Peugeot technician training base.

F. Customer Satisfaction Score: 4 Points - G. Hotline Answering Situation Score: 4 Points - Nice service attitude during the day, and evening rescue calls can handle related issues well.

Longyun Baoshi Accumulating Points for Repairs

Liu Wen (Marketing Manager): All customers who buy or repair cars here can get an积分card (silver card). Through our unique积分system, we provide various cares: any consumption within the store can accumulate points, introducing friends to buy cars, trading in old cars can accumulate points, and points can be converted into cash for consumption within the store. Customers can also enjoy various preferential discounts, self-driving tours, and other value-added services through this card.

Mr. Li (Peugeot 307 Owner): I've also been to other 4S stores before, but after comprehensive comparison, I chose this one. Both the sales and after-sales staff here are very patient. They will explain patiently for questions we don't understand. The repair equipment here is also more advanced than elsewhere.

A. Store Location Score: 3.5 Points - Inside Xinyashi, far from downtown.

B. Hardware Completeness Score: 4 Points - Adequate promotional materials.

C. Store Cleanliness Score: 4 Points - Neatly arranged display cars, clean floors.

D. Sales Service Attitude Score: 4 Points - Relatively professional.

E. Technician Proficiency Score: 4 Points - First-class repair enterprise.

F. Customer Satisfaction Score: 4 Points - Service personnel willing to say a few more words, quite patient.

G. Hotline Answering Situation Score: 4 Points - Quick answering, enthusiastic and proactive.

Shuanglong Refined Lifetime Free Car Wash for Customers

Shuanglong Refined is located inside the Shuanglong United Auto Exhibition Center on the South Fourth Ring Road, with very convenient transportation and ample parking spaces.

Mr. Liang (Customer looking at cars): The service is quite enthusiastic, and the salespeople also focus on sales techniques, such as first asking if you know about a particular model and finally asking for the customer's contact information.

A. Store Location Score: 3.5 Points - Near the South Fourth Ring Road, but few buses.

B. Hardware Completeness Score: 4 Points - Perfect facilities.

C. Store Cleanliness Score: 4 Points - Complete display cars, neatly arranged, clean restrooms.

D. Sales Service Attitude Score: 4 Points - Enthusiastic salespeople.

E. Technician Proficiency Score: 4 Points - F. Customer Satisfaction Score: 4 Points - G. Hotline Answering Situation Score: 4 Points.

Jiaruiya Extended Summer Showroom Hours

Yang Wei (General Manager): Jiaruiya's slogan is to build a home for Dongfeng Peugeot owners, so we place great emphasis on serving the owners. Every Tuesday is the General Manager's on-site duty day, providing a fast solution channel for problems encountered by the owners.

During the summer, we offer a nighttime car market, extending the showroom working hours. Additionally, we also provide pick-up and drop-off vehicle services, direct compensation for vehicle accidents, etc.

Mr. Ma (Peugeot 307 Owner): I am very satisfied with the service here. Once, the vehicle repair took longer than expected, and I left first. They then drove the repaired car to my company.

A. Store Location Score: 4 Points - Located on Dayangfang Road within the Fourth Ring Road.

B. Hardware Completeness Score: 4 Points - Two internet-connected computers.

C. Store Cleanliness Score: 4 Points - D. Sales Service Attitude Score: 4.5 Points - E. Technician Proficiency Score: 4 Points - F. Customer Satisfaction Score: 4 Points - G. Hotline Answering Situation Score: 3.5 Points

Biaolong Jingjin Strong Repair Capabilities

Outside the repair shop, parked were imported Peugeot cars with embassy license plates. Upon entering the store, no one greeted me proactively. A few lights were on in the showroom, making the lighting slightly dim. In the rest area, some car owners were surfing the web or watching TV. However, there was only one position in the ladies' restroom on the first-floor showroom.

Jiao Feng (Market Department): Biaolong Jingjin's predecessor was one of the earliest companies in the country to start repairing imported Peugeot vehicles. Before selling domestic cars, they already had nearly 20 years of repair history.

Mr. Zhang (Peugeot 307 Owner): I have long heard that the repair capabilities here are very strong. Although the vehicle was not purchased here, I still choose to repair it here.

A. Store Location Score: 3.5 Points - Located outside the East Fourth Ring Road.

B. Hardware Completeness Score: 4 Points - C. Store Cleanliness Score: 4 Points - D. Sales Service Attitude Score: 4 Points - E. Technician Proficiency Score: 4.5 Points - F. Customer Satisfaction Score: 4 Points - G. Hotline Answering Situation Score: 4 Points - Hotline answered quickly.

(Responsible Editor: Yu Jinbai)