The online entrepreneurship story of a 25-year-old girl - Wangchao Network - wangchao.net.cn

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The Online Entrepreneurship Story of a 25-Year-Old Girl

Liu Ying is just an ordinary girl.

Born in the early 80s, she neither has a prestigious background nor a dazzling stack of diplomas and certificates. However, while many of her peers are still job hunting without stability, she stands out as a boss.

Liu Ying's entrepreneurial history began out of necessity.

"After graduating from university, I looked for quite a few jobs, but none of them were ideal. Later, my family finally found me a community job that paid only 270 yuan per month. I quit after working there for a few months," Liu said.

Now, the whole family thinks Liu Ying’s decision was very correct, but at the time, Liu faced tremendous pressure. After all, quitting meant unemployment and the need to job hunt again.

"With no suitable work found, I enjoy going online, so I thought about trying my luck on the internet. Later, I registered an online store and started selling cosmetics. Initially, I spent around four or five hundred yuan, all for inventory purchases; I didn't dare to buy too much for fear of failure."

Liu Ying opened her store last July or August, and now over a year later, her shop has gained quite a following. "I've already opened a second one. Now, I also sell some Dandong specialties, with a monthly income of two or three thousand yuan." Liu Ying says she now only wants to run her store well and no longer plans to look for other jobs.

Online entrepreneurship comes with its own challenges.

Although Liu Ying's entrepreneurial experience seems simple, it hasn't been without twists and turns.

"I know that many people open stores online, but only a few can actually make money." Based on her experiences, Liu Ying summarized several difficulties that come with running an online store.

Difficulty One: Trust Crisis

"My first transaction received a 'bad review'." Since providing basic identity information allows free registration for an online store, initially Liu Ying wasn't fully committed, "At that time, I was still looking for jobs everywhere, thinking that if it didn't work out, I could just open another store. Later, my first customer was dissatisfied with my after-sales service and gave my store a 'bad review'. Because of this 'bad review', my store almost couldn't continue, but it also inspired me—if I'm going to do it, I must take it seriously."

Liu Ying said that many people have the same mindset she had when she first started, which is why there are so many counterfeit goods online, causing many to hesitate before making online purchases.

Difficulty Two: Thin Profits

"Things online are cheap, and those who have bought them agree. But why are online goods so cheap?"

"There are too many online stores, and everyone compares credit ratings and prices. It's very easy for buyers to compare prices online. For example, if you want to buy a book, you can easily find out how much each store charges, and naturally choose the one with good credit and low prices." Liu Ying explained that the profit margin for selling items online is quite thin, barely higher than the factory price. Therefore, an online store needs a large customer base to survive.

Liu Ying's entrepreneurial story isn't novel in today's era of "universal internet use," but her unique perspective in choosing her career might give some inspiration to college graduates who are still struggling on the job hunt.

Small Suggestions for Online Shopping: First, it's best to choose professional shopping websites with good credibility.

Secondly, before purchasing items, check the seller's credibility. For companies, their credibility can be checked by whether they are registered with the industrial and commercial department. For individuals, their credibility can be assessed comprehensively through their number of transactions and comments left by netizens. Generally speaking, the more transactions, the more reliable.

Thirdly, carefully read the transaction rules and terms before making a deal, and don't be tempted by unreasonably low prices. It's recommended to choose payment upon delivery and local transactions.

Finally, when using a credit card for payment, it's best to establish a dedicated credit card, avoid multi-use of one card; the amount in the card should be equivalent to the shopping payment, not excessive; change the password promptly after use to prevent others from illegally stealing it. (Wangchao Network wangchao.net.cn)

Tag: 25, A, Entrepreneurship, Girl, Story, Network

Liu Ying is just an ordinary girl.

Born in the early 1980s, she neither has a prominent background nor a dazzling stack of diplomas and certificates. However, while many of her peers are still job hunting without stability, she stood out and became a boss.

Liu Ying's Entrepreneurial History

Liu Ying's entrepreneurial idea sprouted out of necessity.

"After graduating from university, I looked for quite a few jobs, but none of them were particularly ideal. Later, my family finally found me a community job that paid only 270 yuan per month. I quit after working there for a few months."

Now, the whole family believes that Liu Ying’s decision was very correct, but at the time, Liu faced tremendous pressure. After all, quitting meant unemployment and the need to job hunt again.