As low but also the Spanish fashionable clothing brand ZARA success as Coach, sweep around the world with a low profile Luxury business, they can reach in "Luxury" height (knowing, and get rid of Luxury) a lot of Luxury goods company "bad temper", the people in the world, they 12 low-cost countries 60 foundry enable purchase raw material, though with equal LV, but the average price of Coach products but only half the LV. "The Coach is actually other European fine fine substitutes." Frankfurt said. At the same time, in logistics and quick response and Coach in sales, consumer can be flexible, shops, through the website to buy can also through dealers and other third-party retailers purchased. Its products sales discount stores even in hot.
The company’s marketing personnel to do lots of customers every year, to obtain the most true of consumer products, design style is a previous conservative image, and every month launch new products to meet people survive spending habits. Therefore in the north American market Coach’s market share has an absolute advantage, but now, the company also reached a crossroads: due to the U.S. economy is facing the present situation, local consumers are cut personal expenses. Therefore, some even predict, the latest fiscal year company profit growth will drop to 11%, while the average increase over the previous five years for 51%.
The international division chief Coach after Ian Claire Coach believes the Ian (Bickley) in China, because the Chinese continuation myth has two successful template before: the United States and Japan. The COACH from a manufacturing company into a market oriented, from manufacturing to become available, the marketing of the company, as the luxury products of other European become better alternatives, Frankfurt. The Coach was on Wall Street, it was a miracle of old brand, 2001 from Sally group (Sara Lee) fully independent, sales from $5 billion to $26 billion, more than four times. In 2003, the Coach after gross profit from each year, breakthrough 70% $64 million to $5 billion to violence, in recent years has more than LVMH, Tiffany, alex peak Group (Richemont Group), at the world luxury profit.
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