China Culture Daily reports on our General Manager Wu Yiyong's visit regarding suburbanization planning encountering "cultural softness."

by louisvus12 on 2010-05-27 15:16:42

upla.cn, April 16th news: The other day, a reporter learned from the "2008 Urban Development Report" completed by Jiangsu Urban Development Research Institute that the urban development in this province has shown obvious suburbanization characteristics and formed another "turning point" to promote urban development. Previously, Beijing, Shanghai, Guangzhou and many provincial capital cities, coastal economically relatively developed cities, etc., suburbanization has become the inevitable trend of continuous expansion and development of cities. In fact, the phenomenon of urban suburbanization has long appeared in Western developed countries. After China established the goal of economic construction as the center in 1979, Chinese urban development entered a new era. Starting from the late 1980s, large cities in eastern developed areas have successively shown signs of urban suburbanization, mainly manifested in population suburbanization and industrial suburbanization. To date, in the process of suburbanization development, cultural construction issues have naturally become increasingly prominent. The situation during the process of urban suburbanization Tongzhou District is a typical example of the process of urban suburbanization in Beijing and even China. In recent years, due to its relatively quiet living environment and relatively good air quality, celebrities from the performing arts industry and cultural circles have moved to Tongzhou. It can be said that Tongzhou is no longer a "suburban county". Currently, the housing prices in Tongzhou are incomparable to what they used to be, almost matching those within the city, and the external environment such as infrastructure construction is getting better and better. However, related to this, cultural infrastructure has not been improved as it should be, and the cultural life space is relatively narrow and monotonous. Ren Yisan, a famous Chinese urban planning expert and director of the National Historical and Cultural City Research Center, said to reporters: "Many peripheral areas of foreign cities will comprehensively consider the supporting facilities, including the improvement and relocation of cultural facilities." He even does not agree with the current Chinese term "suburbanization", believing that this phenomenon is just a way for real estate developers to build properties on the outskirts of the city to gain huge profits under the temptation of the sharp increase in population in the urban area and relatively cheap land prices in the surrounding areas of the city. Strictly speaking, it is just a trend of decentralization of urban population and a reasonable trend of population migration to the suburbs. "Like the Italian City and French City newly developed in the suburbs of Shanghai in recent years, it is extremely inconvenient to live there, you can only guard a house, and there are almost no supporting cultural facilities around. Of course, this situation can also be understood. If a suburban residential area cannot form a certain scale, various commercial cultural venues cannot survive, and even schools may not exist. Furthermore, I believe that the government must consider the planning of the area and the construction and relocation of relevant cultural supporting facilities when making urban planning." Wu Yiyong, an expert engaged in urban brand research, believes that there are the following problems in the current suburbanization process: First, emphasis on hardware construction and neglect of software development, especially the lack and inadequacy of cultural construction and cultural management mechanism; Second, the lack of taste in suburban culture, the lack of consciousness of fine guidance and good cultural planning; Third, some pseudo-cultural phenomena, most of which are various cultural image projects by the government; Finally, some suburbs have even degenerated into gathering places for filth. Only by solving these problems in the suburbanization process can we gradually form a cultural magnetic field that attracts people to live here. The "cultural magnetic field" of urban suburbanization residence A friend who has lived near the orchard in Tongzhou for a long time because of its quietness. During his leisure time, movies and plays are his favorites, but there is almost no cinema in the area where he lives. "Once I passed by a cinema that was being renovated, I got their phone number and called every few days to ask if they had opened, but months have passed and there is still no news. People living here have to go to the city to watch movies and plays. Most office workers leave Tongzhou early in the morning to work in the city, consume and relax in the city after work, and return to Tongzhou very late at night, because Tongzhou lags behind in large-scale, high-quality cultural and entertainment facilities, causing many people to just 'live' here, and their 'spiritual home' is still in the city. In this way, Tongzhou actually hasn't played many functions of suburbanization well, it's just a 'place to sleep.'" Tiantongyuan is also a typical example of urban suburbanization in Beijing. This community with more than 300,000 residents is simply the largest representative work of urban suburbanization. When the reporter investigated the cultural life status of the residents in this area, Ma Ke, who lives in Tiantong North Garden, humorously said: "If there is any cultural life, the only thing that can be done is to watch TV and surf the Internet at home after work. There are no cinemas, theaters, libraries and other cultural facilities around, and it's even difficult to find a post office." Similar to the fate of urban suburbanization in Beijing, many large cities and provincial capital cities across the country that are moving towards suburbanization are facing the situation of weak cultural infrastructure. Experts believe that this group of people who choose to live outside the city still have relatively high cultural needs. They need a tasteful, fashionable cultural atmosphere, from a small neighborhood to a large area. If the cultural heritage of an area is not good, it is difficult to attract people to live here. For example, in some places of the South Third Ring Road and South Fourth Ring Road in Beijing, even though the housing prices are relatively cheap, people who are picky about cultural life will not buy houses and live there. Environment is one aspect, and cultural magnetism is another aspect. Talking about cultural magnetism, the protection of the history of original villages is also an issue that is not easy to ignore in the process of urban suburbanization. Yin Jiuke, a researcher at the Institute of History of the Beijing Academy of Social Sciences, said to the reporter that after the reform and opening up, with the development of urban suburbanization, many villages disappeared in the process of demolition and reconstruction, and at the same time disappeared were the names and unique history of the villages. For example, Wangjing area in Beijing was already called "Wangjing Village" in the Tang Dynasty. Nowadays, modern communities and buildings have stood in the Wangjing area. Although the name has been retained, most of the history of more than 1,000 years has disappeared. "The suburbanization process will inevitably cause a certain degree of damage to the history of the original villages, of course, this is also an inevitable process of historical development. My colleagues and experts in the academic circle have been calling for the protection of some villages with higher cultural value and rich historical connotation, their names and history as much as possible. But the current problem is that the communication and exchanges between the academic circle and the relevant departments of governments in various places are not enough, and have not attracted enough attention from everyone. Facing the newly built shiny buildings, it is impossible to find cultural roots, and naturally lacks cultural magnetism." Government-led business operations One of the four major river systems in Beijing, Wenyu River and its surrounding areas, due to its unique natural scenery of rural fields, in recent years, under the planning of the Shunyi municipal government, a new high-end humanistic community represented by Rongxiang International Style Street is forming. Being among it, no one would think that it is in the suburbs of Beijing, but like walking on the streets of a foreign country full of exotic charm. Here is different from the general suburban residential area, but has attracted international well-known brands including "Starbucks", "Subway", "Domino's", "Harmony Health", as well as "Apple Computer", "Eton College", "American Red Horse", "Standard Chartered" Bank and more than 50 international well-known enterprises. More and more new elites in the city have moved here. Currently, the "British School" introduced by Ronghe Plaza has already opened. After years of development, Rongxiang International Style Street has gradually formed an internationalized living community with unique cultural background and strong artistic atmosphere. While improving cultural and recreational supporting facilities, Rongxiang Plaza has successfully held many influential social and cultural activities for residents, such as "Foreigners Carnival", "International Envoys Marathon", "International Children's Festival", "Walking into Africa", "International Family Festival", "International Charity Day", "International Citizens Hiking Welcome Olympics" and so on. Of course, there are not only Rongxiang mature suburban residential areas like this all over the country, more and more large cities that are moving towards suburbanization have begun to realize the importance of government overall planning and community cultural atmosphere. Of course, the cultural construction of suburban residential areas naturally differs from the cultural construction within the city. Some experts believe that from the perspective of urban marketing, suburban areas can operate local-characteristic cultural projects to become carriers of regional images. For example, Songzhuang Art Village in Beijing and Oil Painting Village in Shenzhen, which elevate regular culture to the level of "cultural industry chain" for operation, jointly promoted by the government, investors, and the market. Moreover, if the ecological leisure culture of the suburbs is well developed, it will also have great appeal to urbanites. In the process of cultural operation, the suburbs should develop culture with a market-oriented perspective, guided by the market, supplemented by government planning and guidance. (Editor-in-chief: Monica)