The 3.15 just passed, and we have also seen the government's determination to focus on people's livelihood issues. But this year, apart from the problems of milk powder containing melamine, the most serious issue should be TV direct sales. In my personal opinion, in TV direct sales, false goods should be subject to prior compensation by the TV station and the advertising agency responsible for such advertisements. This way, TV stations can conduct preliminary supervision, thereby avoiding some false products from harming a large number of consumers. Because the advertisements broadcasted by TV stations must be the final version of the advertisement, so TV stations should have an obligation to authenticate the inspection reports, testing institutions, and product functions mentioned in the advertisements (this work can be coordinated with the industry and commerce department and other relevant departments) to ensure the authenticity and reliability of the product content in the advertisements. TV stations can also establish a professional department for TV direct sales advertisements. This department can specifically investigate the authenticity data of TV direct sales products because TV direct sales are different from ordinary TV advertisements. They occupy more airtime, and sales often use door-to-door delivery or mail-order methods. This method also allows some scammers to exploit its loopholes to promote false products. Therefore, if TV stations fail to investigate before broadcasting, they give a platform for promoting false products and should bear the main responsibility. The State Administration of Radio, Film, and Television has insufficient supervision over this issue and should bear the responsibility for inadequate supervision. Moreover, the lack of national legislation in this area is also the key reason why such problems are difficult to solve. Therefore, I suggest that the country should legislate as soon as possible, and adopt a method where TV stations provide prior compensation for quality issues caused by such goods. This way, TV stations can play a supervisory role before the product is aired. After all, once it's tied to their own interests, TV stations will work hard and won't allow any advertisements or reports to appear in programs that harm consumers! @