Taobao, Taobao homepage, Taobao Mall

Regarding the obligations of the main account, the request is to find a sales promotion idea that can enhance the quality of the store and increase the business from old customers. Based on my own experience, this situation is a common issue for many online stores on Taobao or Paipai B2C websites.

Nowadays, most Taobao stores are run by businesses or enterprises rather than individuals in C2C transactions, which leads to less traffic for individual sellers. Small merchants and enterprises usually already have a physical store with a steady flow of customers and financial income, so their promotional efforts are quite sufficient. On the other hand, larger enterprises or merchants need to use more personalized methods to capture this key resource of customer traffic.

Therefore, here are some sales promotion ideas for promoting an online store:

1. Categorize the products in the store very carefully, and design an attractive interface so that people can easily find what they need at a glance. The first impression is very important, as online shoppers are usually quite busy. The simplest way for them to achieve their goals is the best.

2. Establish a VIP membership system, even for small customers who only visit once. Send them messages through Wangwang (Taobao’s chat tool) notifying them that they will receive a VIP card when they make a purchase. This card has different levels (with different discounts) and allows accumulation of points. (The discount amount should be set by adjusting the prices of the store's products.)

3. Set up a gift zone within the store's product offerings. Choose some popular but not too expensive items as gifts that can only be obtained in the gift zone, not purchased directly. The purpose of these gifts will be explained later.

4. Use the VIP level system and point system: First, design a membership level and consumption积分registration software. Each time a customer makes a purchase, they earn points that are recorded on their card. These points can be used to exchange for items in the gift zone or accumulate to upgrade the VIP card. If a small customer refers a new customer who makes their first purchase, the referring customer can earn points, and the new customer also earns points. Since higher VIP levels come with greater discounts and the ability to exchange points for popular items that might otherwise be hard to purchase, this can be very attractive.

5. Additionally, during significant holidays, the store can hold events where top-level VIP card holders receive a free popular item along with their last purchase. Lower-level VIPs can also make purchases up to a certain amount during the event period to receive gifts.

6. Ensure proper promotion. For any lack of traffic or events, carefully and patiently send promotional messages to notify all VIP members. People love bargains; there is a significant difference between 9.9 yuan and 10 yuan. Therefore, discounts and gifts are a timeless promotional method. It's just about how to use them effectively. Below are some of my rough ideas, which can be discussed in more detail if adopted. Even if not adopted, they can still serve as references. Everyone should practice self-improvement, and you now have one more reference material. Finally, I wish your store booming business and prosperity!