Although there is still half a month to go before May Day, air conditioner manufacturers have already launched the battle for market share during the May Day period. Recently, in Jinan and Dongguan, Feng Jie visited several large home appliance outlets and found that due to the impending new standards for air conditioners, high energy consumption models were being sold at "low prices" in order to quickly reduce inventory. Even frequency conversion low-energy consumption air conditioners, which are usually priced higher, joined the competition, with huge discount posters visible everywhere, giving citizens an early taste of the fierce competition.
Low-efficiency air conditioners are accelerating their inventory clearance. For the air conditioning industry, the upcoming May Day is indeed a golden sales season. However, just as the recent "price increase storm" has not yet subsided, many air conditioner manufacturers have already started promotional campaigns.
"1 horsepower domestic air conditioner for 666 yuan, large 1 horsepower air conditioner for 1088 yuan..." Recently, Feng Jie visited several large home appliance outlets in Dongguan and found that in this May Day market battle, the remaining fourth and fifth-level high-energy consumption air conditioners have seized the last opportunity to clear out stock, with some promotional posters prominently displaying ultra-low prices to attract public attention.
In fact, since the second half of last year, major outlets in Dongguan have begun to carry out price reduction and clearance actions on high-energy consumption air conditioners. Starting from June 1 this year, the mandatory national standard issued by the National Development and Reform Commission, "Energy Efficiency Limit Value and Energy Efficiency Grade of Room Air Conditioners" (referred to as the "new energy efficiency standard"), will be officially implemented. This means that air conditioners with energy efficiency ratings of level three or below will no longer be allowed for sale, while the original level two energy-efficient air conditioners will be downgraded to level three, becoming the minimum entry standard for air conditioners.
A salesperson at one of the home appliance outlets told Feng Jie that since the end of last year, the outlet has stopped purchasing air conditioners with energy efficiency ratings below level three, and is now clearing out its remaining limited inventory.
Low-energy consumption air conditioners also join the promotional battle. Not only high-energy consumption air conditioners, but frequency conversion energy-saving air conditioners have also joined the price war.
"Level one energy efficiency small 1 horsepower air conditioner, originally priced at 2099 yuan, now special price 1720 yuan; level two energy efficiency 2 horsepower air conditioner special price 3099 yuan..." Recently, Feng Jie saw in Hongfu Road Fashion Electrical Appliances that Midea, Gree, Haier and other major air conditioner brands have launched some discounted or promotional models, with the air conditioner price war almost spreading across the entire industry.
Chen Yunfei, head of the air conditioner procurement and sales department at Suning Appliance in Dongguan, introduced that currently fixed-frequency high-efficiency air conditioners account for 60% of sales, and frequency conversion air conditioners reach 35%. Nowadays, consumers, while looking at prices, pay more attention to energy saving and environmental protection. Therefore, low-energy consumption frequency conversion air conditioners have become the preferred product for citizens in Dongguan. The marketing department director of Gome in Dongguan also said that this year, awareness of low-carbon environmental protection has further spread, and when consumers buy air conditioners, their attention to the energy-saving characteristics of products is particularly prominent, with an attention ratio reaching 86%. And this change in sales ratios is closely related to the continuous lowering of product prices.
■Reminder
Don't get confused when selecting
Although the market is currently filled with discount announcements, just over a month ago, air conditioner merchants claimed that due to insufficient production capacity of air conditioner compressors and rising raw material costs, air conditioners would still rise in price this year, confusing many consumers. Industry insiders remind consumers that in the face of various discount announcements, they should not blindly believe them. Many discounts are often exaggerated, so it's important to compare prices at multiple stores and check online frequently.
Additionally, when facing merchants selling off high-energy consumption products or clearing accumulated inventory, it's essential to purchase according to need, because some brands' inventory products may develop problems due to long-term storage or other reasons, such as excessive operating noise.
Related reading: Frequency conversion air conditioner energy efficiency "rising three levels" can be misleading. Choose the energy-saving pioneer. High-efficiency air conditioner selection guide. The new energy efficiency standard stirs up the air conditioner market prematurely. All parties release price smoke screens. Expose the "black tactics". Why do air conditioner removal and relocation charges cost so much?
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