There is a Chinese saying: one bad apple spoils the bunch. The nearly year-long cooperation between Shanghai Haining Advertising Communication Co., Ltd. and Shanxi News Network was ruined by a few "bad apples." The internet enterprise integrity crisis thus triggered once again sounded the alarm for the world.
It is reported that one year ago, Shanghai Haining Advertising Communication Co., Ltd. signed a media advertising contract with Shanxi News Network. Originally acting as the client, Shanghai Haining Advertising Communication Co., Ltd. became the "aggrieved" little sister-in-law during the execution of the contract, repeatedly suffering from what was claimed to be extortion by Lu Jun, the vice general manager of Shanxi News Network. When Shanghai Haining Advertising Communication Co., Ltd. adhered to the principle of "integrity in cooperation, mutual benefit," and refused their unreasonable demands, they were unexpectedly unilaterally "halted" from cooperation.
It is analyzed that such "tyrannical behavior" is undoubtedly related to the exclusivity of network resources. As an important news network platform in Shanxi, Shanxi News Network has "unique advantages" in network resources. Some bad elements within wanted to take advantage of this "small plot of land" to undermine corporate ethics and make unjustified wealth.
Relevant responsible persons of Shanghai Haining Advertising Communication Co., Ltd. expressed that the actions of relevant personnel from Shanxi News Network have already caused significant obstacles to the company's normal business operations and affected many clients' normal ad placements. This responsible person believed that the website itself probably had no problem; it was just the selfish actions of individual employees that caused losses for both sides.
Currently, with the continuous development of the internet, negative news about online frauds is also increasing. Integrity has become the most discussed issue regarding the internet. Although various websites have introduced multiple measures to avoid the appearance of integrity traps, public distrust and the lagging behind of relevant laws have put the internet under extremely severe trust crises.
The influence of the economic crisis has not been completely eliminated, and many industries are still struggling in the tide of recession. For the advertising and internet industries, safeguarding customer interests has always been the fundamental basis for industry development. If such events are allowed to happen without restraint, it will undoubtedly have a considerable negative impact on these two cooperating parties and even the future cooperation of these two industries.
If we say the internet is a江湖(jianghu - a term often used to refer to the chaotic world of martial arts), then it will inevitably see more storms arise. They say a man must act and refrain from certain acts. For the sake of money, do we really need to deviate from our moral bottom line? Perhaps not. In the 21st century, China aims to build a harmonious, trustworthy society. As the fifth major medium, the internet bears the heavy responsibility of spreading hope and integrity. For us to have a clean and safe cyberspace, corresponding measures should be taken to eliminate those "bad apples."