Guangdong Garment Association: Promoting the Development of Modern Garment Industry

During the activity of studying and practicing the scientific development concept, the Guangdong Provincial Garment Industry Association has developed a trend from being mainly "hosting events" to giving equal emphasis to "hosting events" and "industry research", and has completed the compilation of the "Draft Proposal for the Development Plan Outline of the Garment Industry in the Pearl River Delta Region", which helps promote the development of modern garment industry in Guangdong.

Increasing the intensity of industrial research and compiling white papers for industrial upgrading

With the continuous changes in the global economic environment and the introduction of a series of major policies by the government, the garment industry in Guangdong is facing new opportunities and challenges, entering an important strategic adjustment period. In response to the needs of the situation, the association timely hired Mr. Li Kailuo, a famous expert in the study of fashion industry economics in China, as a strategic advisor, and cooperated with Blue International Investment Advisory Co., Ltd. to comprehensively launch industrial research work while preparing to establish the Guangdong Fashion Apparel Industry Economic Research Institute. The research results are conveyed to members in forms such as forums, lectures, and training sessions, helping members analyze the situation and seize opportunities.

Since 2008, the "Guangdong Garment Industry Economic Operation Research Report" has been released every half year; in the past year, based on the actual situation of the garment industry in Guangdong, two publicity meetings for the "Pearl River Delta Reform and Development Plan Outline" have been held; successfully compiled the "White Paper on the Upgrading and Development Plan of Shaxi Garments", "White Paper on the Development of Yuanzhou Textile and Garment Industry", "White Paper on the Planning of Qingyuan Overseas Chinese Industrial Park Textile and Garment Base", and the "White Paper on the Planning of Panyu Guangzhou New Railway Passenger Station Business and Tourism Economic Circle".

Participating in the economic operation situation analysis meeting convened by the Provincial Department of Economy and Trade every month, attending the provincial import and export situation analysis meeting held by the Foreign Economy and Trade Office every quarter, establishing a communication mechanism with the Foreign Economy and Trade Office, and promptly reflecting the economic operation situation of the garment industry and the difficulties encountered by enterprises to relevant government departments; at the same time, inviting relevant responsible persons from government functional departments such as the Provincial Department of Economy and Trade, the Foreign Economy and Trade Office, the Provincial Quality Supervision Bureau, and the Provincial Finance Department to attend the association council to publicize relevant policies and directly listen to the voices of enterprises.

Organizing various exhibitions and providing trading platforms

The Guangdong Provincial Garment Industry Association actively organizes various clothing exhibitions. In recent years, the hosting of Guangdong Fashion Week has not only received widespread recognition from the industry but also strong support from the government. This year, it has been deeply integrated with the China Luhua International Garment Festival in Yuexiu District, Guangzhou, achieving a breakthrough leap. The scale of the event reached a historical high, with a total of 28 sessions.

China (Guangdong) University Student Fashion Week, various competitions. As the only fashion week in China targeting students in school, after four editions of accumulation, it has successfully helped tens of thousands of graduating students step onto the dream runway, gaining general recognition and full affirmation from industry professionals, and attracting high attention from educational authorities. Deputy Director Li Xiaolu of the Guangdong Provincial Department of Education believed that the University Student Fashion Week is a platform for comprehensively showcasing the teaching achievements of schools, a window for students to understand the market and apply what they have learned, and more importantly, a promoter for promoting the healthy and sustainable development of the industry, pushing production, learning, and research to higher levels and layers.

At the same time, the selection of Guangdong's top ten fashion designers, the Guangdong New Rising Star Fashion Designer Competition, the "Guangzhou International Light Textile City Cup" Guangdong Outstanding University Student Fashion Design Competition, the "Humen Cup" International Youth Design (Women's Wear) Competition, the "Jun'an Cup" Denim Clothing Design Competition, the China Luhua International Garment Festival "Yima Cup" Fashion Buyer Competition, and the "Mingrui Cup" China Evening Gown Design Grand Prix have been continuously held for many years, digging out and cultivating a large number of excellent talents for Guangdong's garment industry.

As a professional exhibition jointly founded by the association and Korea's Mingbao Company, the Korea Mingbao Fashion Fabric Exhibition has held five sessions in the past two and a half years, bringing the latest fashion fabrics from Korea to Guangdong's garment industry, effectively reducing the time and economic costs for enterprises to purchase Korean fabrics.

In addition, the association attaches importance to the construction of electronic information platforms. While continuing to cooperate with South China University Network to run the Guangdong Garment E-commerce Platform well, it cooperates with Fuxi Company to develop and create a Guangdong Garment Industry Circulation Information Platform specifically used for publishing association news information and providing a blog exchange platform for members to showcase their images; besides, it jointly develops and creates a one-stop service platform for global denim circulation and transaction information with Yuejie Company, uniting the four major denim clothing towns in China - Xintang in Guangzhou, Jun'an in Foshan, Dayong in Zhongshan, and Sanbu in Kaiping, providing a network trading platform for Guangdong's denim pants industry.

The Provincial Garment Association also actively helps enterprises expand domestic and foreign markets. Opening the "Guangdong Garment Brand (USA) Display and Marketing Center" in California, USA, helps enterprises expand the US market; organizing garment enterprises to hold trade fairs in Taiyuan, Shanxi, promotes "Guang goods nationwide, stimulating domestic demand."

This article comes from Fashion Coordination - Yi Yuan Network (http://www.daban.org.cn). Please indicate the source for reprints.

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