The important goal of search engine optimization (SEO) is not to increase the exposure rate of specific keywords in order to enhance the visibility of a website. However, the importance of user experience in SEO is self-evident. If you cannot improve the user experience, at least ensure that there are no factors on your website that destroy the user experience.
SEO professionals have identified some common factors that harm the user experience of websites. When doing SEO, it is essential to avoid these factors as much as possible.
1. **Excessive Ads and Pop-up Ads**
Although Baidu or other search engines have not explicitly stated that ads will affect SEO, and whether pop-up ads impact rankings is still debated in the SEO community, short-term profits may hinder long-term profitability for the website.
2. **Website Navigation is Critical for User Experience**
Website navigation includes both the header navigation and some page-level navigation. This is extremely important for SEO.
3. **Broken Links or Incorrect Links**
Broken links have minimal impact on keyword rankings, but removing them is necessary when doing SEO.
4. **Inactive Websites**
Keeping a website updated is fundamental to SEO. Baidu is very strict with inactive websites, so according to Baidu's algorithm, websites need better updates.
5. **Page Loading Speed**
Page loading speed is also crucial for website user experience. A slow-loading website can increase bounce rates, which directly affects SEO results.
The above are some common scenarios that damage user experience and are also the culprits that ruin a website's SEO. SEO professionals believe that whether you're doing SEO or managing a website, you should focus on improving the user experience.
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